YTEK secures top spot in the HR Brand Award 2024
In the heart of Moscow, on the glamorous New Arbat, the 19th HR Brand Awards ceremony took place at the "Oktяbрь" cinema. Among the top finalists was Yakutsk Energy Company (YATEK), who made a significant impact in the "Region" category with their project in the "We Live Here" track.
YATEK's innovative newcomer adaptation program, titled "Welcome to Yakutia!", caught the jury's attention, earning them a spot as one of the top 10 finalists in the All-Russian HR Brand Awards 2024. This program was praised for its comprehensive approach to onboarding new employees, focusing on cultural integration, mentorship, and community engagement.
The founders of the "We Live Here" nomination commended YATEK for their significant role in Yakutia's sustainable development and shaping a valuable business agenda. Ivanna Vinnyk, hh.ru consultant, highlighted YATEK's project as fully realizing the HR track's idea of support, cultural development, careful treatment of people, and HR brand improvement.
Evgenia Guseva, head of personnel selection at Yakutsk Energy Company, emphasized that caring for people is one of the company's core values. This is evident in the "Welcome to Yakutia!" program, which offers a well-structured onboarding experience, provides tailored support for cultural adaptation, and encourages community engagement.
The program's success is built upon several key elements: a comprehensive onboarding process, cultural integration support, mentorship and buddy system, localization of resources, community engagement initiatives, and continuous feedback and improvement mechanisms. These elements collectively create a supportive, engaging, and adaptive onboarding experience, which has been recognised as a strong HR practice at the national level.
YATEK's project in the "We Live Here" track is more than just an adaptation program—it's shaping a new quality of business environment in regions. By combining economical success with genuine social responsibility, YATEK's "Welcome to Yakutia!" program is a shining example of how business can positively impact both the business world and the territories they operate in.
In Yakutia, one of Russia's harshest regions for living, Yakutsk Energy Company operates with a mission to make a difference. Their victory in the "We Live Here" track is a well-deserved recognition for their commitment to their employees, the region, and the future of sustainable business practices. With 93% of new employees successfully completing their probation period and 83% staying with the company for more than a year, it's clear that YATEK's approach is working.
The HR Brand Award is one of the most respected awards in HR management in Russia, recognising the best HR practices and creating an attractive employer image. YATEK's win is a testament to their dedication to their employees and the communities they serve, and a beacon for other companies seeking to create a more supportive and engaging work environment.
- The success of Yakutsk Energy Company's (YATEK) "Welcome to Yakutia!" program in the All-Russian HR Brand Awards 2024, held under the "We Live Here" track, showcases their innovative approach in business finance, with a focus on sustainable development and employee support.
- YATEK's comprehensive onboarding program, which includes various elements like cultural integration support, mentorship, and community engagement, has not only caught the attention of the HR industry but also demonstrated how finance can be a catalyst for positive change in the business world and the regions they operate in.
