Younger Generations Tip Less, Impacting Service Industry Workers
Tipping practices have evolved over the past decade, with younger generations, particularly Gen Z and millennials, showing a decline in generosity compared to their older counterparts, such as Gen X and boomers. A decade-long bartender has observed this shift firsthand.
According to a Bankrate study, Gen Zers and millennials are the least frequent tippers, regardless of the business or scenario. Only 43% of Gen Zers and 61% of millennials consistently tip at sit-down restaurants, compared to 83% of Gen Xers and 84% of boomers. Bartenders have noticed this trend, with Gen Z drinkers tipping less frequently than older generations.
A good rule of thumb for tipping bartenders is $1-$2 per drink ordered for beer, wine, or standard mixed drinks, and 15-20% of the total bill for more expensive cocktails or when running a tab. However, a study commissioned by HelloFresh and conducted by YouGov found that Gen Z and Millennials less frequently leave tips when eating and drinking compared to older generations.
The tipping culture has seen a generational shift, with younger generations, including Gen Z and millennials, tipping less frequently than their older counterparts, such as Gen X and boomers. This change has been observed by industry professionals and confirmed by recent studies. The impact of this trend on service industry workers remains to be seen.
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