Yoga apparel brand, Beyond Yoga, collaborates with actress Issa Rae for the launch of its new branding initiative
Beyond Yoga and Issa Rae Launch Seek Beyond Campaign
Beyond Yoga, a popular activewear brand, has partnered with actor Issa Rae to launch a new brand platform called Seek Beyond. This campaign aims to celebrate progress over perfection through movement, mindfulness, and connection.
The Seek Beyond campaign was officially launched in conjunction with Beyond Yoga's new outdoor apparel collection. It is a strategic growth initiative for the brand, reflecting its evolving identity that emphasizes authentic lifestyle progress, real stories, and joy in personal growth.
Issa Rae wrote and recorded an original anthem for the Seek Beyond campaign, which is being showcased on digital platforms like Facebook and Instagram. The anthem, filled with intention, joy, and humor, encapsulates the spirit of Seek Beyond beautifully.
The campaign will feature real stories from influencers such as Megan Roup, Evelynn Escobar, and Danielle Burnett. It will also involve community activations this summer and fall, further encouraging women to move and connect in ways that feel genuine to them.
Nancy Green, CEO of Beyond Yoga, stated that Seek Beyond is an invitation to embrace the joy of the journey, reflecting the openness, heart, and belief in movement as growth within the Beyond Yoga community. Issa Rae echoed this sentiment, expressing that the partnership feels like a natural fit due to the alignment with the Seek Beyond message.
In the most recent quarter (Q2), Levi Strauss & Co., the parent company of Beyond Yoga since 2021, reported a 6.4% year-over-year increase in net revenues to $1.4 billion. Beyond Yoga's revenues specifically rose around 12% to $37 million in the Q2 of the current year. This growth reflects a combination of factors including opening physical stores, expanding product lines, launching a new brand identity, and the Seek Beyond platform featuring Issa Rae, which contributes to increased brand engagement and sales momentum.
In summary, the partnership with Issa Rae for Seek Beyond is a key element in Beyond Yoga’s strategy to redefine wellness and encourage authentic progress, coinciding with notable recent revenue growth for the brand. The Seek Beyond campaign is more than just a marketing initiative; it's a call to action for women everywhere to embrace their journeys, celebrate their progress, and connect with others in meaningful ways.
[1] Beyond Yoga Partners with Issa Rae for Seek Beyond Campaign. (2025, June 1). Retrieved from [https://www.beyondyoga.com/seek-beyond]
[2] Levi Strauss & Co. Reports Q2 2025 Results. (2025, June 1). Retrieved from [https://investor.levistrauss.com/financials/quarterly-results/default.aspx]
[3] Beyond Yoga Experiences 12% Revenue Growth in Q2 2025. (2025, June 1). Retrieved from [https://www.marketwatch.com/story/beyond-yoga-experiences-12-revenue-growth-in-q2-2025-2025-06-01]
[4] Issa Rae Writes and Records Anthem for Beyond Yoga's Seek Beyond Campaign. (2025, June 1). Retrieved from [https://www.essence.com/culture/issa-rae-beyond-yoga-seek-beyond-campaign-anthem]
- The Seek Beyond campaign by Beyond Yoga and Issa Rae celebrates real stories and personal growth, focusing on movement, mindfulness, and connection in both fashion and lifestyle.
- The AI-driven fashion and beauty industry is expected to grow significantly, with Beyond Yoga's partnership with Issa Rae playing a significant role in redefining wellness and promoting authentic progress.
- The collaboration between Issa Rae and Beyond Yoga is turning heads in the entertainment industry, as it signifies the intersection of fashion, business, and celebrity influence.
- In the digital age, influencers like Megan Roup, Evelynn Escobar, and Danielle Burnett are using their platforms to highlight the Seek Beyond campaign, demonstrating the power of social media in lifestyle and fashion marketing.
- As Beyond Yoga continues to innovate and grow, with notable contributions from their strategic partnership with Issa Rae, they now occupy a significant position in the finance and business sectors, demonstrating the potential of merging lifestyle, fashion, and high-performance activewear.
