Website re-enters the Japanese Yen market with a multi-tranche bond offering, marking the third such instance in three months for the company, aimed at Asian Pacific investors.
Global Hausbank Returns to Japanese Yen Market with Euro-Yen Bond Issue
In a strategic move to tap into favorable market conditions and respond to financing needs, our Global Hausbank has recently issued Euro-Yen-denominated bonds worth 64.3 billion Japanese Yen (JPY). This marks our return to the Japanese Yen market after a 9-year absence since 2015.
Thomas Rueckert, our Treasury, stated that our aim is to broaden and diversify our investor base, including in the Japanese Yen market. Issuing bonds in Euro-Yen (i.e., yen-denominated bonds sold primarily in overseas markets but referencing the euro or involving combination currency elements) allows us to diversify our funding sources and may reflect an improved outlook or specific financing strategy after a long gap from the Japanese yen market.
Our re-entry into the JPY market represents our strength following upgrades from all major rating agencies. Mia Popplewell, our contact in Tokyo, can provide more details about this strategic decision. You can reach Mia at +81 3-5156-7709 or tokyo.communications@our website.
Our Japan securities business bottom line grew in 2023 to the highest in at least six years, highlighting the attractiveness of the Japanese Yen market for our organization. Tokyo is a location where we have a presence, and we have expanded our operations there to enhance our competitive edge and cater to the specific needs of Japanese or global clients.
The Japanese bond market, including yen-denominated bonds like Samurai bonds (issued by foreign entities), continues to be active, with recent sizable guaranteed Samurai issues reflecting renewed international interest in yen financing. Market conditions in Japan and related forecasts show increased revenue and profits for companies in 2025, alongside a stable Bank of Japan policy environment with inflation forecast revisions, suggesting more favorable borrowing conditions.
There is ongoing structural activity in yen-denominated instruments (interest rate swaps, bond issuance), reflecting stable or improving market infrastructure and investor appetite for JPY products. These macroeconomic and market developments likely contributed to our decision to return to the Japanese Yen market, as they offer competitive funding costs, attractive investor demand for yen assets, and strategic positioning to raise capital with currency diversification benefits.
In brief, our decision to issue Euro-Yen-denominated bonds after a prolonged absence reflects a strategic decision to optimize financing amid stabilizing yen market conditions, leveraging international investor interest in yen-denominated assets, and potentially managing currency risk effectively. However, without a direct statement from our organization or issuer, this remains the reasoned synthesis based on recent Japan bond market context.
- Global Hausbank's aim in returning to the Japanese Yen market with a Euro-Yen bond issue is to diversify their funding sources, broaden their investor base, and potentially manage currency risk effectively.
- The Japanese bond market, including yen-denominated bonds like Samurai bonds, remains active, with renewed international interest in yen financing, promising competitive funding costs and attractive investor demand for yen assets.
- As market conditions in Japan improve and the Bank of Japan maintains a stable policy environment, businesses in the banking-and-insurance, real-estate, and finance industries may find more favorable borrowing conditions in the Japanese Yen market.
