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Walmart's 2025 Open Call Application Process Now Active

U.S. Retailer Provides Opportunity for Entrepreneurs to Present Homegrown Products to Walmart and Sam's Club Buyers for Consideration in Nationwide Distribution

Walmart's 2025 Open Call Application Process Begins
Walmart's 2025 Open Call Application Process Begins

Walmart's 2025 Open Call Application Process Now Active

Walmart is inviting U.S. entrepreneurs to pitch their shelf-ready consumer products and manufacturing innovations at the upcoming Open Call 2025 event. This event is part of Walmart's broader commitment to invest $350 billion in products made, grown, or assembled in the U.S.

The deadline for applications is July 25, 2023. Selected participants will be invited to Walmart’s annual pitch event, held at Walmart's headquarters in Bentonville, Arkansas on October 7-8, 2025.

Key Points for Applicants

  • Open to companies with shelf-ready consumer products or manufacturing innovations.
  • The pitch event is a platform for business growth beyond just a meeting, supporting long-term partnerships.
  • The focus is on U.S.-based manufacturing or assembly to align with Walmart’s investment priorities.

Innovative Companies Sought

In addition to consumer products, this year's Open Call is also accepting applications for innovative companies developing breakthrough technologies. These could include innovations in categories like yield insights, shelf-life extension, alternative materials, and advanced manufacturing.

Walmart's Commitment to U.S. Small Businesses

Walmart's Open Call program is part of its "Grow with US" program, which aims to support U.S. small businesses. Since 2014, Open Call has helped thousands of small and medium businesses grow their operations.

Walmart U.S. is the top food and consumables retailer in North America, with more than 10,750 stores and numerous e-commerce websites that are visited by approximately 270 million customers and members weekly. The company employs approximately 2.1 million associates worldwide.

Walmart founder Sam Walton initiated a "Buy American" policy in 1983, and Walmart U.S. was also named among Progressive Grocer's Retailers of the Century. The company's FY2025 revenue was $681 billion.

For more information and application details, visit Walmart’s corporate website dedicated to the Open Call program. Don't miss this opportunity to showcase your innovation to Walmart decision-makers and potentially secure a retail partnership. Apply now!

  1. Walmart's investment priorities lie not only in retail but also in the finance industry, as part of their commitment to invest $350 billion in products made, grown, or assembled in the U.S., including businesses from various sectors like industry and retail.
  2. Selected applicants at the Open Call 2025 event, focusing on U.S.-based manufacturing or assembly, will have the opportunity to form long-term partnerships not just within retail, but also in the finance industry, given Walmart's sizeable resources and operations in the business world.

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