Vision 2025: Matrox Video Strategy
Revamped article:
Chat with Alberto Cieri, Matrox Video's Senior VP of Global Sales and Marketing:
As Matrox Video nears its 50th anniversary, we remain rooted in our core values: innovation, commitment to quality, and outstanding customer support. We recognize the need for innovative, standards-based AVoIP technology that offers seamless interoperability across devices and manufacturers.
Looking ahead to 2025, system integrators and end users can anticipate Matrox Video to be at the forefront of AVoIP innovation. Our primary focus remains on delivering top-notch, cost-effective solutions for effortless content distribution in various environments such as mission-critical control rooms, collaborative corporate spaces, live events, and broadcast environments.
Leading the IP transition is one of our main objectives. By championing open standards like SMPTE ST 2110 and IPMX, we make it smooth for users to integrate new technologies and expand their systems.
In 2022, we are stressing a trailblazing approach to Pro AV technology, ensuring synchronization, low latency, and interoperability across encoders, decoders, KVMs, and IP gateways. Devices like Matrox Vion, ConvertIP DSH, and Avio 2 employ an open architecture, ensuring full compatibility with third-party IPMX devices. This offers customers scalable, future-proof solutions void of proprietary constraints, solidifying our place as a pioneer in AV-over-IP innovation.
At Matrox Video, we're not merely creating products; we're nurturing partnerships that drive the industry forward. By combining cutting-edge R&D with a steadfast commitment to open standards, we ensure our customers avoid being tied to a single vendor's ecosystem—they're free to create, connect, and innovate.
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Key Insights:
1. Open Standards and IP Workflows Support:
Matrox Video is enhancing its products to support open standards like SMPTE ST 2110, crucial for IP-based workflows in the professional AV industry. This move simplifies the transition from traditional SDI and HDMI to more flexible IP-based systems.
2. AVoIP Innovation:
Matrox has integrated an Unreal Engine plug-in for its SDI and SMPTE ST 2110 Network Interface Controller (NIC) cards, enabling high-resolution, broadcast-grade virtual production and virtual studio workflows using Unreal Engine 5.5.
3. Product Enhancements:
Matrox's DSX LE5, DSX LE6 Series, and X.mio5 12G SDI Cards offer flexibility with up to 12 reconfigurable SDI inputs and outputs, crucial for handling various video formats and resolutions in IP workflows. The Motion Adaptive De-interlacer ensures Unreal Engine receives progressive video inputs from interlaced sources, improving image quality.
Upcoming events:
- InfoComm 2025: Matrox Video will showcase its interoperable IP solutions, demonstrating its dedication to shaping the future of professional AV workflows through innovative IP-based technologies.
- Matrox Video's ongoing commitment to open standards and IP workflows supports seamless integration in professional AV environments, such as business and lifestyle settings, sports venues, or even mission-critical control rooms.
- The products, like Matrox Vion and Matrox ConvertIP DSH, are designed to offer scalable, future-proof solutions for various events and technology-driven industries, ensuring low latency and interoperability across encoders, decoders, KVMs, and IP gateways.
- Matrox Video's integration of the Unreal Engine plug-in into its SDI and SMPTE ST 2110 Network Interface Controller (NIC) cards serves the growing demand for high-resolution, broadcast-grade virtual production and virtual studio workflows in the entertainment and lifestyle industries.
- As part of the upcoming InfoComm 2025 event, Matrox Video plans to exhibit its cutting-edge IP solutions, showcasing its role as a pioneer in shaping the future of professional AV workflows while promoting innovation and collaboration among various industries, including finance, lifestyle, sports, and technology sectors.
