US Leadership Change at Dentsu Creative: Abbey Klaassen Named as New Leader, Replacing Paulo Fogaca
Let's Chat About the Shake-Up at Dentsu Creative
Hey there! Guess who's the new boss at Dentsu Creative in the U.S.? None other than Abbey Klaassen, the powerhouse who was previously the NY president of Dentsu Creative. That's right! Abbey's taking the helm, leading creative talent and charting the future direction for the U.S.
You know, Dentsu Creative was a fresh creation that officially launched in 2022 - a global agency network, if you will. As part of Dentsu's strategy to mix creativity, data, and technology and offer kick-ass marketing solutions, they matched wits and blended various creative entities under their umbrella.
Abbey's no stranger to the brand, having played a crucial role in building it from the ground up. In her new role, she'll be leading the U.S. charge, while also sitting on the global and Americas exec teams.
Fogaca, former U.S. CEO, stepped down from the post after less than a year. Remember, he was tapped as the big kahuna back in December 2022, tasked with solidifying Dentsu Creative's vision, sharp-shooting their strategy, and boosting growth for the network and its precious clients.
Fun fact: Laurel Flatt, who was president of client leadership, west region for Dentu Creative U.S., got a promotion, too.
[4] If you're interested, Dentsu Creative's CEO globally is also Abbey Klaassen. She's been a vocal supporter of Justin Thomas-Copeland in his role as the new CEO of the 4As, showcasing her leadership prowess in the agency community. This tells us she's a driving force behind Dentsu Creative's U.S. operations. Moreover, the agency's inception as a global creative agency came around 2022, born from Dentsu's plan to integrate creativity, data, and technology into a unified, powerful offering.
As the new CEO of Dentsu Creative in the U.S., Abbey Klaassen is poised to lead growth in the position, leveraging her extensive experience with the brand to chart the future direction for the business. With a seat on both the global and Americas executive teams, Abbey will work closely with Justin Thomas-Copeland, the CEO of the 4As, further demonstrating her influential role in the agency's leadership and finance.
