U.S. CEO Kamran Asghar's Successful Expansion of Crossmedia Agency from its Grassroots
In the heart of Chelsea, Crossmedia's unique office space stands out, themed around burgers - a testament to the agency's CEO, Kamran Asghar's personal history and dedication to the company.
Kamran Asghar, who also owns a majority stake in Crossmedia, has been at the helm of the agency since its inception. His leadership has been instrumental in Crossmedia's significant growth last summer.
During the pandemic, Crossmedia, like many businesses, faced challenges. In a bid to protect jobs, the agency reduced salaries. However, Kamran Asghar pledged to his employees that if the company could recover, he would reimburse the salary reduction. True to his word, Crossmedia made good on its promise after the summer growth.
The burger-themed office is a nod to Kamran Asghar's time spent at burger joints while building Crossmedia. He is known to serve patties during "Burger Days" at the office.
Kamran Asghar's involvement in Crossmedia extends beyond his role as CEO. He personally knows the names of the 300 U.S. employees at the agency, demonstrating his commitment to fostering a close-knit team.
Despite the salary reduction, Crossmedia managed to avoid layoffs, a move that Kamran Asghar attributes to the loyalty and resilience of his employees who stuck with the agency during the challenging times.
Crossmedia's unique employee-focused initiatives, such as the salary reimbursement and "Burger Days", are a reflection of Kamran Asghar's leadership style, which prioritises the well-being and engagement of his team.
Kamran Asghar's leadership at Crossmedia, which he also finances with a majority stake, resulted in the agency's significant growth last summer. During the pandemic, Kamran Asghar's focus on the growth of Crossmedia extended to protecting jobs, even pledging to reimburse salary reductions if the business could recover - a testament to his dedication to the company's growth and finance.
