Tru Ankle Tracker Raises $130K, Targets Women in Fitness Tech
Tru, a stylish and accurate ankle-based step tracker, has garnered significant attention. Led by former Paystack Product Lead Temi Giwa, Tru has raised over $130,000 on Kickstarter, making it one of the highest-grossing campaigns by a Nigerian business. Set to launch direct sales in November, Tru aims to fill a gap in the fitness tech market, targeting women as both users and creators.
Giwa's inspiration came from her frustration with existing fitness trackers that inaccurately counted steps. Tru, her solution, is 50% more accurate and boasts impressive features: it's waterproof, hypoallergenic, and has a battery life of up to one month. The device, a small, 10 mm wide tracker, is embedded within swappable accessories like anklets, bracelets, charms, or necklace pendants, making it fashionable and versatile.
Tru integrates with the Tru app or your phone's native health system, providing reminders and suggesting micro goals to keep users motivated. Despite competition in the hardware space and the challenges of scaling a hardware product, Tru plans to launch direct sales via its website in November. Its Kickstarter campaign offers backers a starter kit, including a tracking device, charger, and choice of accessories, originally priced at $119.
Tru, with its accurate step tracking and stylish design, is poised to make waves in the fitness tech industry. By targeting women and empowering them as both users and creators, Tru is contributing to a growing movement in the sector. With successful funding on Kickstarter and plans for direct sales, Tru is set to transform the way women approach fitness tracking.
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