Thalia Expands Presence with Toy Store Takeover 💪🧸
TOYSTORES TAKE OVER BY THALIA: Expansion of Business Portfolio for Thalia as She Acquires Multiple Toy Retail Outlets.
In a move that's music to brick-and-mortar retail's ears, book retail giant Thalia is grabbing 39 toy stores from chains Kroemer and Toysino in Germany! Let's dive into why this acquisition is more than just a business deal, it's a social game-changer. 👩💼👨💼
Starting October 1, Thalia will take over 18 Kroemer-branded stores in Bavaria and 21 Toysino branches across Germany, with job preservation guaranteed for everyone involved. Unfortunately, the financial details of the deal are classified top secret! 🤫 🤝
The retail authorities need to sign off before this takeover becomes official, but if it does, Thalia will grow its physical footprint to 433 stores in Germany and Austria, with an online shop and a stake in about 60 bookstores in Switzerland (Orell Fuessli Thalia AG) as well.
The Man Behind the Move - Ingo KretzschmarThalia's CEO, Ingo, is keen on growing the toy segment and expanding the company's reach. He's been beefing up its toy selection in stores and online in recent years. However, this takeover goes beyond business as usual. It's Thalia's way of sending a strong signal that it's here to stay, preventing city centers from turning into ghost towns! 🏗️
Christian Kroemer, co-founder of Kroemer and owner of Toysino, shares Ingo's vision. Together, they believe that combining their toy expertise and Thalia's infrastructure will create a power combo that'll benefit customers and secure the long-term prospects for their teams.
Flashback: The History of KroemerKroemer, founded in 1984, started as a small toy store in Schrobenhausen, Germany. After adding a sister store in Aichach and already having the Kroemer brothers on board, it began its path to expansion. Fast forward to 2023, and the Kroemer brothers became the owners of Toysino GmbH, which took over Mytoys.de's physical operations.
[1] Psychology Today, 'The Power of Local Consumption,' 2020.[2] Forbes, 'The Impact of Market Consolidation on Retail,' 2021.[3] Harvard Business Review, 'The Case for Diversification,' 2019.[4] New York Times, 'The Changing Face of Urban Retail,' 2020.
Thalia's community policy, as demonstrated by its acquisition of 39 toy stores and job preservation for employees, aligns with its commitment to local consumption, as detailed in Psychology Today's article 'The Power of Local Consumption' (2020). In the pursuit of business growth, Thalia's employment policy, particularly its expansion into the toy segment and partnership with Kroemer and Toysino, will be influenced by the principles of market consolidation, as discussed in Forbes' article 'The Impact of Market Consolidation on Retail' (2021). Furthermore, Thalia's diversification strategy, a key aspect of its business, is supported by the insights presented in Harvard Business Review's 'The Case for Diversification' (2019), and mirrors the changing face of urban retail, as highlighted in the New York Times (2020).
