Top selling all-terrain vehicles in the Krasnodar region identified
In the first quarter of 2025, the number of SUV listings on Avito Auto witnessed a significant escalation by 15.9%, while the average price experienced a corresponding drop of 5.9% to 1,750,000 rubles.
Residents of Krasnodar Krai showed a prevalent interest in SUVs and crossovers from LADA (9.9%), Toyota (8.3%), BMW (8%), Mercedes-Benz (7%), and Hyundai (6.5%). Leading models among these preferences included the LADA 4x4 ("Niva") with 7.4% of overall interest, followed by BMW X5 (3.7%), Kia Sportage (3.2%), Toyota RAV4 (2.7%), and Chevrolet Niva (2.3%).
When examining the top-selling SUVs on Avito Auto, LADA took the lead with 9.6% of the listings. The remaining members of the top 5 were Hyundai (7%), BMW (6.8%), Toyota (6.4%), and Nissan (6.3%). With the highest representation, the LADA 4x4 ("Niva") topped the list again, followed by Kia Sportage (3.5%), Volkswagen Tiguan (2.8%), BMW X5 (2.5%), and Toyota RAV4 (2.3%).
While the specific factors contributing to the increase in listings and price decrease remain undetermined, common drivers of such trends in the SUV market may include increased supply due to more sellers listing their vehicles, seasonal market fluctuations, competitive pricing strategies, or economic factors. Additional information from Avito Auto or specific quarterly analysis could offer definitive explanations for these changes.
- The surge in SUV listings on Avito Auto in the first quarter of 2025 extend beyond just LADA 4x4 ("Niva") and includes models from other brands like BMW X5 and Toyota RAV4, both of which saw significant interest from residents of Krasnodar Krai.
- Despite a drop in average price for SUVs on Avito Auto, the finance sector might view this as an opportunity for the automotive industry, especially in the transportation segment, as it could potentially drive demand for other high-end brands like Mercedes-Benz and BMW.
- Adjusting to the shifting lifestyle trends and consumer preferences in Krasnodar Krai, particularly towards SUVs and crossovers, retailers might consider stocking more cars like the Hyundai and Kia models that also received substantial interest in the region during the same quarter.
