The Essential Role of Mobile Apps in Modern Fashion Retail Industry
Mobile apps have transformed several industries, and fashion is no exception. In recent years, the fashion industry has seen a significant boost with the advent of mobile apps.
The Gen Z and millennial demographic, in particular, have spellbound over mobile applications. Business of Fashion statistics show that the fashion industry grew by around 2.5-3.5% in 2017, compared to 3.1% in 2016. Simultaneously, Gartner's calculations indicate a 3.9% rise in smartphones in 2016.
Fashion is an ever-evolving world, with trends consistently shifting at a rapid pace. Keeping up with style is as much a challenge as encapsulating one's style statement in a few sentences.
Why the Need for Mobile Apps?
The digital transformation of the fashion industry lies in its attempt to connect with customers online. Ever since shopping has become a matter of a single click, the convenience factor is undeniably significant. However, it is not the only motivating factor for fashion companies to develop bespoke applications, not just for purchases but also for discovery. Here are the reasons:
Crucial Features for Clothing Apps
For a clothing industry app to stand out, it needs essential features—from a user-friendly interface to reviews. Twinr, an expert in digital solutions, recommends the following features to improve the online presence and customer experience of clothing industry businesses:
User-Friendly Interface
A critical factor for any successful e-commerce website, especially in the clothing industry, is a user-friendly interface. Shoppers seek a site that is easy to navigate, with intuitive menus, clear product categories, and straightforward search tools.
Product Catalog
Any fashion retailer understands the importance of a comprehensive product catalog. With a vast assortment of products easily searchable and browsable, customers can find their desired items without hassle.
Product Details
Clear descriptions and high-quality photos are essential for any fashion retailer worth their salt. Customers can easily decide based on detailed descriptions and images.
Size and Fit Information
Accurate size and fit information is crucial for any clothing retailer. Given the varying size charts and fits across brands, customers should have easy access to detailed size charts and fit guides.
Personalization
The popularity of personalized shopping is on the rise, and fashion retailers are tapping into this trend by providing individualized suggestions based on their browsing and buying habits.
Shopping Cart and Checkout
A simple purchasing cart and checkout procedure is essential for a smooth and satisfying customer experience. A few clicks should allow customers to add items to their cart, review their order summary, and finalize their purchase.
Payment Options
Offering convenient payment methods such as credit cards, PayPal, and other digital wallets can boost business and make customers happier.
Order Tracking
Timely updates and tracking information are vital for building customer trust and ensuring a satisfying shopping experience.
Social Sharing
Integrating social sharing buttons into product pages can encourage customers to share their purchases with their networks, promoting brand awareness.
Customer Service
A strong customer service program is critical for any fashion retailer. Multiple channels for customer support, clear returns, exchanges, and refund policies, and quick resolution of customer queries are absolute necessities.
Loyalty Programs
Rewarding loyal customers with perks such as discounts, free shipping, and early access to new products can foster customer loyalty and boost sales.
Push Notifications
Sending push notifications regarding new products, sales, and other promotions can help keep customers engaged and interested in your brand.
Wishlist
Allowing customers to save items to their wishlist can encourage them to revisit your site and provide valuable insights into customer preferences.
Return and Exchange
Providing an easy and hassle-free return and exchange process is essential for building customer trust and satisfaction.
Review and Ratings
Giving customers a platform to leave reviews and ratings can help build social proof, credibility, and provide valuable feedback for improvements.
Case Study: H&M's Mobile App Transformation with Twinr
Want to see the power of Twinr in action? Our service, ideal for big clothing brands like H&M, has been effectively developed with personalized push notifications, abandoned cart notifications, app onboarding, and custom fonts. By using Twinr, H&M could have saved thousands of dollars annually in development costs, especially during high inflation compared to traditional development methods. If you have any doubts, we invite you to schedule a meeting with our team to discuss your requirements and witness the potential of our app builder.
The Benefits of Mobile Apps for the Clothing Industry
The clothing industry has experienced revolutionary changes in recent times, and mobile apps have played a significant role. In our research, we at Twinr have discovered multiple advantages of mobile apps for businesses in the fashion industry:
Convenience
With mobile apps, customers no longer have to physically visit stores. Busy individuals who would otherwise struggle to find time for shopping can find garments at their convenience.
Loyalty and Branding
Brands can increase their brand loyalty by offering exclusive discounts, targeted promotions, and loyalty programs through mobile apps. They can also boost their awareness through effective marketing strategies.
Efficiency
A mobile app allows customers to quickly shop for a wide range of fashion items, maximizing productivity and streamlining the shopping process.
Analytics
Gathering insights from customer interactions in mobile apps can provide valuable information, boosting the fashion industry's understanding of customer preferences and behaviors.
Better Customer Experience
Mobile apps offer a more personalized shopping experience by providing convenient payment alternatives, instantaneous messaging, and personalized product recommendations.
Competitive Advantage
Having a well-designed app can give clothing brands a competitive edge in the rapidly growing realm of mobile app usage.
Improved Data Collection
Gaining valuable customer information through mobile apps like email addresses and preferences can help fashion businesses develop targeted marketing strategies.
Choosing Twinr over Traditional App Building
Twinr outperforms traditional app building with numerous advantages:
- No Coding Required: Twinr automates the app development process. Begin by inputting basic app information, and our engine will produce a production-ready native app in seconds.
- Customizable: Design and features of your clothing app can be tailored to better suit your users.
- Safe: Twinr employs stringent security protocols to safeguard your information.
- Cost-Effective: Twinr offers affordable pricing plans that can help you save on development costs.
- Increased Reach: Turning your website into a mobile app can expose your content to a wider audience and reach people who may not have access to desktop computers.
In a nutshell, Twinr is a powerful clothing app builder for businesses seeking to enter the mobile app scene. It is easy to use, reasonably priced, and safe.
About the Writer
Gaurav Parvadiya is the founder and CEO of Twinr, a tech entrepreneur with a decade of experience and a passion for SaaS. He holds a Master's Degree in Computer Science and specializes in no-code development, driving innovation in the mobile app industry. Gaurav enjoys writing about tech, growth, software development, e-commerce, and occasionally sneaking in a game of badminton.
- Businesses in the fashion industry are adopting mobile apps to enhance customer experiences, with features like push notifications being an effective way to keep customers engaged with exclusive promotions.
- To finance the development of their mobile applications, fashion companies are increasingly relying on in-app purchases and advertising, recognizing the potential revenue streams these strategies offer.
