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Team Shuffle Announced: New Leadership in Place

Grocery company focused on serving ethnic communities welcomes new legal head and financial vice president

Team Changes Announced: Executive Positions Revised
Team Changes Announced: Executive Positions Revised

Team Shuffle Announced: New Leadership in Place

In a significant move, Weee!, the leading ethnic e-grocer in the United States, has announced the appointment of two new executives to its team. The company, which celebrates its 10th anniversary this year, has appointed Dan Li as Senior Vice President of Finance and Devang Shah as General Counsel.

Dan Li, who brings extensive experience in steering finance for high-growth startups and investment banks, joins Weee! after serving as the Chief Financial Officer (CFO) at the job finder app, Snagajob. Prior to this role, Li holds a doctorate degree in economics and has made a name for herself in the financial sector.

On the other hand, Devang Shah, who has over 20 years of experience in legal strategy, M&A, IP, compliance, and governance, is no stranger to the legal landscape of tech companies. Prior to joining Weee!, Shah held general counsel roles at Pivot Bio, Wish, and Zynga. His expertise in navigating evolving legal landscapes is expected to be instrumental as Weee! scales.

Larry Liu, Founder and CEO of Weee!, expressed his excitement about the new appointments, stating, "Devang Shah's ability to navigate evolving legal landscapes will be instrumental as the company scales."

As of August 2025, details about these appointments and their specific roles at Weee! have not been disclosed in publicly available sources. However, the appointments come at an opportune time as Weee! continues to grow and expand its operations.

The appointments of Dan Li and Devang Shah mark a new chapter for Weee! as the company looks to the future and continues to make strides in the e-grocery industry. With their combined expertise in finance and legal strategy, the company is well-positioned to tackle the challenges and opportunities that lie ahead.

  1. Dan Li, with her background in finance for high-growth startups and investment banks, is now a Senior Vice President of Finance at Weee!, a leading ethnic e-grocer in the United States.
  2. Weee!, a small-business celebrating its 10th anniversary, has appointments in its supply chain and finance departments, with Devang Shah taking on the role of General Counsel.
  3. The appointment of Devang Shah, an entrepreneur with over 20 years of experience in legal strategy, to the General Counsel role at Weee! is expected to provide vital leadership as the company continues to expand.
  4. The move to invest in experienced executives like Dan Li and Devang Shah signifies Weee!'s commitment to securing a strong financial future and driving success in their respective careers in the e-grocery business.

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