Suntory PepsiCo's Mizuiku Marks 10 Years in Vietnam, Reaching Nearly 1M Students
Suntory PepsiCo Beverage marks a decade of its 'Mizuiku - I Love Clean Water' programme in Vietnam, celebrating a significant impact on education and water conservation. Launched in Japan in 2004 and introduced to Vietnam in 2015, Mizuiku has become an integral part of the country's primary-school curriculum, reaching nearly one million students and improving access to safe water for millions more.
Over the past decade, Mizuiku has trained over 16,000 teachers and built or upgraded nearly 200 clean-water facilities. The programme's success is attributed to its long-term, scalable model built on three pillars: raising awareness, encouraging action, and enhancing access to clean water. Mizuiku combines classroom learning with practical outdoor experiences, helping children understand and appreciate the importance of water.
The company views education and water conservation as investments in the sustainability of the water resource that sustains its business. Suntory PepsiCo evaluates the return on investment of Mizuiku not through traditional financial calculations, but as an investment in a resilient future for both Vietnam and the company. The programme's success in Vietnam is driven by strong local partnerships, effective marketing strategies, and adapting products to local tastes and preferences.
As Mizuiku looks ahead, it aims to educate five million pupils globally by 2030, with Vietnam playing a key role in this reach. The programme's impact over the past decade serves as a testament to its potential for creating a lasting, positive change in water conservation and education.
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