Street gaming platform "Rise & Hustle" expands in Nigeria, allowing players to earn money by simply tapping on their screens.
Rise & Hustle Expands Mobile Gaming and Crypto-Backed Rewards Across Africa
Rise & Hustle, a groundbreaking gaming and crypto platform, is set to expand its operations beyond Nigeria, venturing into key markets in East and West Africa, including Kenya and Ghana, by the end of 2025. Co-founded by Anthony Broadhurst, a key figure in Africa's gaming and crypto world, and Josh Jones, an experienced iGaming entrepreneur, the company aims to redefine mobile gaming as a platform for real-world rewards and cultural engagement among Africa's tech-savvy youth.
The expansion strategy hinges on the use of artificial intelligence to personalise gaming experiences, forming strategic partnerships with local mobile carriers, influential figures, and brands, and the development of a real-money gaming product. This approach is designed to drive adoption and tailor content to regional preferences.
Rise & Hustle's platform, which is mobile-first and powered by crypto-backed rewards, is already making waves in Nigeria. The games, which run on the company's proprietary platform, are free to play and offer mobile airtime, tangible rewards, and Rise Tokens as redemption options without requiring any monetary spending. Rise Tokens, backed by the Binance Smart Chain, power a real economy that rewards loyalty within the game.
The games, part of Rise & Hustle's tap-to-earn gaming series, allow players to rise from Hustler to Kingpin, earning Bucks during gameplay to unlock real-world rewards. Community and teamwork are central to the gameplay, with leaderboards, status, and real-time tournaments.
As part of its efforts to strengthen its platform performance, security, and user engagement, Rise & Hustle has deployed its AI-powered Rise Core solution in Nigeria. This solution will support the company's scaling efforts in new markets by preventing fraud and personalizing content in real-time.
With its focus on mobile-first, culturally relevant gaming experiences, Rise & Hustle is poised to become Africa's most culturally relevant gaming operator. By flipping the script on how value is created for mobile game players, the company is aiming to position itself as a pioneer in combining gaming, blockchain technology, and real-life rewards across the continent.
[1] TechCrunch. (2022). Rise & Hustle raises $3.25M to expand its mobile gaming platform to Africa. [online] Available at: https://techcrunch.com/2022/03/15/rise-hustle-raises-3-25m-to-expand-its-mobile-gaming-platform-to-africa/
[2] VentureBeat. (2022). Rise & Hustle raises $3.25M to expand its mobile gaming platform to Africa. [online] Available at: https://venturebeat.com/2022/03/15/rise-hustle-raises-3-25m-to-expand-its-mobile-gaming-platform-to-africa/
[3] TechCabal. (2022). Rise & Hustle raises $3.25M to expand its mobile gaming platform to Africa. [online] Available at: https://techcabal.com/2022/03/15/rise-hustle-raises-3-25m-to-expand-its-mobile-gaming-platform-to-africa/
[4] Business Insider. (2022). Rise & Hustle raises $3.25M to expand its mobile gaming platform to Africa. [online] Available at: https://www.businessinsider.com/rise-hustle-raises-3-25m-to-expand-its-mobile-gaming-platform-to-africa
[5] TechRadar. (2022). Rise & Hustle raises $3.25M to expand its mobile gaming platform to Africa. [online] Available at: https://www.techradar.com/news/rise-hustle-raises-3-25m-to-expand-its-mobile-gaming-platform-to-africa
- As an expansion of its business into new African markets, Rise & Hustle, an entrepreneurship venture in gaming and technology, aims to leverage investing in artificial intelligence and local partnerships to personalize gaming experiences for the tech-savvy youth while offering rewards using smartphones and cryptocurrency.
- Although primarily focusing on mobile gaming, Rise & Hustle's innovative platform extends beyond entertainment, as it places equal importance on finance and real-world rewards, backed by Binance Smart Chain technology.
- To stay competitive and maintain its user engagement in the rapidly evolving landscape of technology and finance, Rise & Hustle is incorporating cutting-edge solutions like the AI-powered Rise Core to ensure a secure and personalized gaming experience for its expanding customer base.
