Simplify Sale: Effortlessly Offload Previous Film Releases
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In the digital age, the value of a back catalog of films and TV shows can be a valuable asset for content creators. Here's a guide on how to sell your back catalog online, focusing on partnering with digital distributors and using Over-The-Top (OTT) platforms that specialize in video content monetization.
Why Sell Your Back Catalog?
To maximize the potential of your back catalog, it's crucial to create a detailed sales deck, attend industry markets and networking events, research potential buyers, and tailor your pitch to their needs. Selling a large, valuable catalog could take much longer, even a year or more, due to due diligence and complex negotiations. However, using a platform can speed up discovery.
Where to Sell Your Back Catalog
There are several platforms for selling back catalog films and TV shows online. You'll find digital distribution companies and video-on-demand streaming services that specialize in content licensing and monetization.
Notable avenues include Digital Distribution Services like Giant Pictures, which partner with free ad-supported streaming services such as Tubi to license and stream independent and repertory films, including back catalog titles. Other options are OTT video platforms like Brightcove and IBM Cloud Video Streaming, offering tailored solutions for selling video content online.
Steps to Sell Your Back Catalog
- Identify your content type and ownership rights: Ensure you have the digital rights for distribution or sublicense of your back catalog films and shows.
- Research and approach digital aggregators or distributors: Companies like Giant Pictures specialize in connecting content owners with platforms such as Tubi, which stream titles to large audiences for free with ad revenue sharing.
- Set up an account on OTT or video selling platforms: Brightcove and IBM Video Streaming provide infrastructure for managing, marketing, and monetizing video content, with tools for metadata tagging, scheduling, and geo-targeting to maximize revenue.
- Leverage free and paid streaming services: Besides ad-supported platforms like Tubi, consider subscription VoD platforms and transactional VoD marketplaces, checking their submission and licensing policies.
- Consider library and academic streaming platforms such as Kanopy: While more niche, they also obtain access to films for educational and niche audience distribution, which can complement your sales strategy.
Challenges and Solutions
Common challenges include unclear rights, poor quality master materials, unrealistic valuation, finding the right buyers, and navigating complex legal agreements. Proper preparation helps overcome many of these. Understanding the terms is vital when negotiating the deal and signing the agreement to sell back catalog rights, ensuring a fair and beneficial outcome. Be prepared, know your catalog's strengths, have a media lawyer review any agreement, and negotiate smart deals when selling back catalog assets.
Our Platform: A Global B2B Marketplace
By listing your back catalog on our website, you can increase its visibility to a wide range of potential buyers, including streamers, broadcasters, and distributors. The platform acts as a global B2B marketplace for content sellers to connect with international buyers. In addition, our website provides tools and data to help understand market trends and find the most suitable partners for your content, making the process to sell back catalog assets more efficient.
In summary, selling back catalog films and TV shows online involves partnering with digital distributors and using OTT platforms that specialize in video content monetization. Services like Giant Pictures + Tubi for free streaming, and platforms like Brightcove and IBM Cloud for direct selling, are among the best options to explore depending on your distribution goals and licensing arrangements.
The finance aspect of selling a back catalog can involve understanding the potential earnings from ad revenue sharing on free streaming platforms like Tubi, and the revenue maximization tools offered by platforms such as Brightcove and IBM Cloud Video Streaming.
To maintain a balanced lifestyle while selling the back catalog, considering various streaming options like free and subscription VoD platforms, and academic streaming platforms like Kanopy, can help broaden the reach and appeal of the content to diverse audiences.
Business strategies for selling back catalog films and TV shows might include partnering with digital aggregators or distributors, setting up accounts on OTT or video selling platforms, and utilizing tools provided by these platforms to improve visibility and revenue.
Entertainment and creativity can find a place in selling back catalogs as selling platforms like the global B2B marketplace help connect creators with a wide range of potential buyers, including streamers, broadcasters, and international distributors, facilitating the reach of the content to global audiences.
