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Shift in Earth's Bottled Supplements Towards Paper Caps for Universal Adoption

Scandinavian firm Great Earth unveils plans to switch to paper caps across its entire line of supplement products, following a fruitful trial of fiber-based closures in partnership with Blue Ocean Closures.

Worldwide Transition: all Supplement Bottles to Adopt Paper Caps instead of Plastic
Worldwide Transition: all Supplement Bottles to Adopt Paper Caps instead of Plastic

Shift in Earth's Bottled Supplements Towards Paper Caps for Universal Adoption

In the ever-evolving landscape of packaging, sustainability is a key focus for many businesses. This article provides insights into the strategies of top brands regarding packaging sustainability, as well as a comprehensive overview of the regulations that will govern the industry in 2025.

Elopak, a leading name in the packaging industry, has announced an investment in and co-ownership of Blue Ocean Closures. This strategic move aims to drive the shift into fibre-based beverage cartons, with Elopak gaining exclusive rights to market, sell, and distribute Blue Ocean Closures' caps globally for gable top cartons, including Elopak's Pure-Pak and D-PAK designs.

Scandinavian company Great Earth has also joined the sustainability movement, announcing that it will be implementing paper caps for all its supplement products. Last year, Great Earth adopted fibre-based closures developed by Blue Ocean Closures for its Magnesium supplements. Absolut has also successfully trialled an 'industry-first' paper-based cap and bottle duo in collaboration with Blue Ocean Closures, as part of its goal to create a fully biobased bottle.

Consumer surveys conducted on the pilot showed that 90% of consumers found the paper cap more user friendly, 100% viewed it as more environmentally friendly, and 90% prefer the paper cap and would buy it again. The first generation of the cap will combine a body made of over 95% FSC certified fibres with a thin top-seal barrier made of plastic, with a long-term ambition to replace the plastic with a biobased material.

The Packaging and Packaging Waste Regulation in 2025 is a topic of interest in the packaging industry. This regulation, which forms part of the guide, offers insights into the strategies of top brands regarding packaging sustainability. The guide also aims to help businesses navigate the complex landscape of packaging sustainability regulations in 2025, providing details about global packaging sustainability regulation in 2025.

The challenges and opportunities in increasing the use of reusable packaging in supermarkets are also discussed in this article. As consumer demand for sustainable products continues to grow, the shift towards reusable packaging is becoming increasingly important.

Patrik Falk, CEO of Great Earth, commented that the transition is about driving sustainability forward and meeting the consumer of the future. With top brands leading the way in sustainable packaging practices, it's clear that the future of packaging is one that prioritises sustainability and consumer satisfaction.

However, it's important to note that the name of the company that worked together with Great Earth and Absolut on the transition to paper packaging for their supplements and beverage cartons is not mentioned in the provided search results.

This ultimate guide serves as a valuable resource for businesses and consumers alike, offering a wealth of information on the current state and future of packaging sustainability. By understanding and implementing sustainable packaging practices, businesses can not only meet the demands of their customers but also contribute to a more sustainable future.

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