Shell's subsidiary, Coral Cyprus, initiates the fresh Shell GO+ campaign, featuring Shell fuel stations, Michalis Sofokleous, and Herodotos Miltiadous.
Shell GO+ App Campaign Launches in Cyprus
The Shell GO+ app, a digital rewards platform, has been introduced in Cyprus by Coral Cyprus, the local Shell licensee. The campaign, featuring Cypriot actors Michalis Sofokleous and Herodotos Miltiadous, aims to showcase the ease with which everyday benefits can be accessed by consumers and drivers in Cyprus.
The app offers a range of benefits with every transaction. New users who download and activate the app receive 200 welcome points. Users can earn points with every purchase of fuel and selected in-store products, which can be redeemed through the digital gift catalogue for rewards such as fuel discounts, food, drinks, and partner e-gift cards.
In addition to these benefits, users can access exclusive contests through the 'all Count' meter and the "Spin to Win" section. Special benefits like free hot drinks after a number of purchases, discounts on Shell Helix oils and car washes, and surprise freebies are also available.
Convenience features such as "Pay at Pump," allowing app users to pay directly at the fuel pump, and the option to participate in a carbon offset program by offsetting CO2 emissions from fuel purchases, further enhance the user experience.
Coral Cyprus, which manages over 40 stations in Cyprus, uses this app to enhance customer experience with personalized discounts and to encourage loyalty. The company, a member of the MOTOR OIL Group, has been operating in Cyprus since 2017 and continues to invest in digital tools to enhance customer experience while maintaining Shell’s consistent quality and excellent service.
The Shell GO+ app is available for both iOS and Android devices, and more information can be found on the official Shell Cyprus page at www.shell.com.cy/shell-go-plus. Coral Cyprus, the official Shell licensee in Cyprus, is also committed to initiatives that promote sustainable development and social well-being in the country.
References:
- Shell Cyprus
- Shell GO+ App
- Coral Cyprus
- MOTOR OIL Group
- The Shell GO+ app launch in Cyprus marks an exciting step in digital technology development for local businesses, thanks to Coral Cyprus, the licensed Shell operator.
- The EU-based MOTOR OIL Group, which owns Coral Cyprus, is investing in tech advancements to offer consumers personalized benefits and incentives, thereby enhancing business relationships with the EU finance sector.
- With the Shell GO+ app, Cyprus residents can now access rewards like fuel discounts, partner e-gift cards, and carbon offset programs, fostering a more sustainable business environment in the country.
- The app's launch in Cyprus, featuring Cypriot actors, signals Coral Cyprus' commitment to promoting local development and social well-being while maintaining Shell's commitment to high-quality service.
