Scotts Miracle-Gro merges creative and media operations with VaynerMedia, leading to a unified advertising approach
Scotts Miracle-Gro Expands Partnership with VaynerMedia
Scotts Miracle-Gro, a leading company in the lawn and gardening industry, has made a significant development in its relationship with marketing agency VaynerMedia. The company has expanded its partnership with VaynerMedia to manage its entire portfolio of brands, marking a high level of satisfaction with the agency's work.
The partnership between Scotts Miracle-Gro and VaynerMedia began two years ago when the agency was hired to handle creative work for the company's pest and weed control products, specifically the Ortho brand. However, the partnership has since grown to encompass all of Scotts Miracle-Gro's brands.
Josh Peoples, Scotts Miracle-Gro's chief marketing officer, stated that the company continues to work with Mediahub on special projects and certain brands. Mediahub's role with Scotts Miracle-Gro is distinct from its partnership with VaynerMedia, focusing on specific projects, certain brands, and linear TV advertising.
The continuation of Scotts Miracle-Gro's partnership with VaynerMedia is not exclusive, as the company also works with Mediahub on these special projects and certain brands. Mediahub's role in Scotts Miracle-Gro's media strategy is complementary to VaynerMedia's role, rather than competitive.
Scotts Miracle-Gro's decision to continue working with both VaynerMedia and Mediahub indicates a strategic approach to its media and advertising needs. As of last fall, VaynerMedia is the creative and media agency of record for all of Scotts Miracle-Gro's brands, a title it earned due to its successful performance with the Ortho brand.
Scotts Miracle-Gro is a company that sells fertilizers, soil, and other lawn and gardening products. Its brands include Ortho, Miracle-Gro, Roundup, and others. The expansion of VaynerMedia's role with Scotts Miracle-Gro is a significant development in the agency's relationship with the company, signifying the trust and confidence Scotts Miracle-Gro has in VaynerMedia's capabilities.
In summary, Scotts Miracle-Gro has expanded its partnership with VaynerMedia to manage its entire portfolio of brands. The company continues to work with Mediahub on special projects and certain brands, with Mediahub's role being complementary to VaynerMedia's. This strategic approach to media and advertising needs reflects Scotts Miracle-Gro's commitment to delivering the best products and services to its customers.
Read also:
- Trade Disputes Escalate: Trump Imposes Tariffs, India Retaliates; threatened boycott ranges from McDonald's, Coca-Cola to iPhones
- Li Auto faces scrutiny after crash test involving i8 model and a truck manufacturer sparks controversy
- Celebrated Title: Cheesemakers Blessed Upon
- Construction and renovation projects in Cham county granted €24.8 million focus on energy efficiency
