Saudi's Taager secures $6.75 million in pre-Series B funding for expansion of its dropshipping service platform
Taager, a MENA-focused social e-commerce platform, has recently raised $6.75 million in a pre-Series B funding round. This investment will support Taager's growth as a leading social commerce player, enabling entrepreneurs across the region to launch and scale their online businesses.
Founded in 2019 by Mohamed Elhorishy, Abdelrahman Sherief, Ahmed Ismail, and Ismail Omar, Taager is the first B2B startup specializing in supporting social sellers. Based in Cairo, the company has grown to over 350 employees and serves more than 45,000 social commerce sellers across Egypt, Saudi Arabia, the UAE, Morocco, and recently, the UAE and Iraq.
Taager's technology leverages machine learning for intelligent product bundling and customer segmentation. To scale its operations, the company has integrated generative AI to create AI sales agents. This innovative approach allows individuals to launch and scale ecommerce businesses without needing capital, inventory, or operational experience. Taager handles product selection, storage, logistics, payment collection, and customer service on behalf of the sellers.
The funding round was led by Norrsken22, an Africa-focused tech growth fund, with participation from Endeavor Catalyst, Beltone VC, 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital. This investment will help Taager expand its comprehensive service and support to social sellers across the region.
Taager's mission is to empower anyone to start and grow their own e-commerce business, aiming to democratize social e-commerce by creating a simple and low-risk ecosystem for sellers. The platform leverages technology such as AI and data analysis to support sellers and streamline operations, including trend prediction and logistics management.
The social commerce model emphasizes trust and personal connections between sellers and buyers, which drives down returns and operational costs while creating employment and entrepreneurship opportunities in the region. Taager claims to increase merchant profitability by an average of 2.5x.
With this new funding, Taager is well-positioned to continue its growth and impact in the MENA region, providing a platform for individuals to start and grow successful ecommerce businesses.
Through this investment, Taager, a leading social commerce platform in the MENA region, will further its mission to democratize e-commerce by using technology like AI to empower Finance minds and support Business growth for entrepreneurs across the region, while minimizing operational costs through Investing in innovative approaches in technology. With this growth, Taager aims to continue scaling its services and Investing in Technology, ultimately becoming a significant player in the region's Business and Finance landscape.
