Russian Fur Coat Demand Surges Despite Price Hike
Despite a 9% price hike, demand for fur jackets in Russia surged by 6% in January-September 2025, displaying the unique 'Veblen goods' phenomenon. This trend, where luxury items become more desirable as their price increases, was particularly evident among Russian women, who spent an average of 204,000 rubles on a single fur jacket.
The average price of a fur jacket reached 204,000 rubles during this period, serving as a status marker, especially amidst social turbulence. Fur jackets are not merely seen as winter wear but as status symbols and psychological protection against economic uncertainty. They are often perceived as status investments rather than expenditures. Even used jackets, priced between €125 and €200 on platforms like Kleinanzeigen.de, hold this symbolic value. Fur jackets also function as recognition markers and status-significant gifts, further driving their demand.
The increasing demand for fur jackets in Russia, despite their rising prices, underscores the enduring appeal of these luxury items as status symbols and investments. As economic uncertainty persists, fur jackets continue to serve as psychological protection and markers of social standing.
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