Rivian's Latest Venture to Focus on Electric Vehicles for Micromobility
Rivian, the American electric vehicle (EV) manufacturer known for its innovative electric trucks and SUVs, has branched out into the world of micromobility with the launch of a new brand called Also. This spin-off company focuses on developing small, lightweight electric vehicles such as electric bikes, scooters, and even three-wheelers.
Funding and Leadership
Backed by $105 million in funding from Eclipse Ventures, Also is poised to make a significant impact in the micromobility market. RJ Scaringe, the founder and CEO of Rivian, will hold a seat on Also's board, ensuring a close connection between the two companies.
Product Lineup and Design
Details about the product lineup are still under wraps, but we know that the products will be designed to leverage Rivian's expertise in battery technology, software, and systems. The aesthetic and user experience are being shaped in collaboration with design studios like LoveFrom, founded by former Apple designer Jony Ive. The flagship product, expected to be revealed this fall, will feature a bike-like form factor.
Global Expansion
Also's initial focus is on launching products in the U.S. and Europe, with plans to expand into other regions as it gains momentum and establishes a market presence. After launching its first product in the U.S. and Canada, Also will explore commercial avenues. By the end of 2026, the company plans to expand into Europe.
Market Opportunities
The phasing out of traditional vans in urban centers presents an opportunity for Also's products, which are designed to fill the gap left by these larger vehicles. Potential applications for Also include last-mile delivery in urban centers, providing personally owned, high-tech vehicles designed for daily utility.
Innovations and Models
Scaringe is excited about the innovations developed by the Also team, and the company plans to release a range of models with different form factors and wheel counts. These models will be built on a common, modular platform inspired by Rivian's skateboard-style EV architecture.
As Also continues to develop its product lineup and prepares for its 2026 launch, it will be interesting to watch how it positions itself in the evolving global micromobility market.
- The funding of $105 million from Eclipse Ventures positions Also, the new micromobility company founded by Rivian, to make a significant impact in the industry.
- RJ Scaringe, the head of Rivian, will hold a seat on Also's board, ensuring collaboration between the two companies in areas like battery technology, software, and systems.
- As it expands globally, Also plans to release various models of electric vehicles, such as electric bikes, scooters, and three-wheelers, to fill the gap left by traditional vans in urban centers.
- Leveraging Rivian's expertise in automotive technology and design, Also's flagship product—expected to be revealed this fall—will be a bike-like form factor, showcasing technology and lifestyle innovations.
