Revolution in Braves' Financial Gains: A 49% Surge in Development Earnings Following Real Estate Acquisition
Atlanta Braves' The Battery Atlanta Boosts Revenue and Stock Valuation
The Atlanta Braves' multi-use development near Truist Park, The Battery Atlanta, has been a major driver of revenue growth and has positively influenced the team's potential stock valuation. The Battery's revenue exploded from $15 million in 2017 to $67 million in 2024, and it generated $25 million in revenue just in the second quarter of 2025, a 49% increase year-over-year.
The Battery's success is attributed to several key factors. Firstly, it integrates entertainment, office, residential, and retail spaces, helping generate a year-round revenue stream and reducing dependence on seasonal game-day income. Secondly, it enjoys high profit margins (around 70%) and low operating costs due to favorable lease agreements.
The Battery contributed about $21.5 million to the Braves’ bottom line in Q2 2025 alone, boosted by $8 million in rental income increases. The acquisition of real estate assets totaling $93.7 million in Q2 2025, including multi-building office complexes, further fueled rental and operating income growth.
The increase in revenue is due to the acquisition of Pennant Park, which added 34 acres of office space and over 2,700 parking spaces to The Battery. The Pennant Park transaction increased The Battery's footprint by more than 30%.
The Braves believe their stock has been undervalued by Wall Street, and The Battery’s success creates a strong dual-revenue stream model—combining sports operations with a thriving real estate ecosystem—that enhances long-term growth potential and likely supports a higher stock valuation by providing diversified and resilient cash flows beyond the uncertainties of on-field sports performance.
The Battery was a key factor in the Braves being selected as the host team for the MLB All-Star Game, which was initially scheduled for Atlanta in 2021 but was moved due to a controversial Georgia voting law. The second quarter revenue increase is also due to additional rental income from lease commencements, offsetting recent lease terminations and higher sponsorship revenue.
The Atlanta Braves' steady baseball revenue grew to $287 million, up 8% from the year prior. More franchises are looking to emulate The Battery concept as they seek additional revenue streams related to real estate. The Atlanta Braves recently celebrated the two-year anniversary of their split-off from parent company Liberty Media.
The growth of broadcasting revenue and increases on season tickets and existing sponsorship contracts contributed to the increase in baseball revenue. The all-time regular season single-game attendance record was snapped with 91,032 tickets sold for the MLB Speedway Classic, which the Braves made history by competing in at Bristol Motor Speedway, marking the first MLB game in Tennessee.
[1] Atlanta Braves Holdings Q2 2025 Earnings Report [2] Atlanta Braves Holdings Q2 2025 Conference Call Transcript [3] Atlanta Business Chronicle: Braves' The Battery Atlanta generates record Q2 revenue [4] Forbes: The Battery Atlanta: How The Atlanta Braves' Real Estate Venture Is Boosting Their Bottom Line [5] Bloomberg: Atlanta Braves' Real Estate Venture Could Boost Stock Valuation
- The Atlanta Braves' real-estate venture, The Battery Atlanta, could potentially increase the team's stock valuation, as suggested by Bloomberg.
- The success of The Battery Atlanta, a mix of entertainment, office, residential, and retail spaces, has contributed to an 8% increase in the Atlanta Braves' baseball revenue, as reported in the Atlanta Business Chronicle.
- Investment in real-estate assets, such as multi-building office complexes, has fueled rental and operating income growth for The Battery Atlanta, as mentioned in the Atlanta Braves Holdings Q2 2025 Earnings Report.
- Forbes highlights how the Atlanta Braves' real estate ecosystem, particularly The Battery Atlanta, is earning high profit margins (around 70%) and low operating costs due to favorable lease agreements.
- The financial success of The Battery Atlanta, including its positive impact on the Atlanta Braves' bottom line and potential stock valuation, is attracting interest from other franchises seeking additional revenue streams related to real estate investing.
