Why Rebranding Your Company Matters and When it's the Right Time? Let's Dig Deeper into a Branding Agency's Perspective.
Redesigning Strategy: A Comprehensive Guide to Implementing It
We're here to guide you through the rebranding process, sharing our insights from transforming global brands. Buckle up as we walk you through our step-by-step rebranding strategy.
1. Dive Deep: Brand Discovery
Start the rebranding journey with the brand discovery phase. This crucial step aligns your business goals with your brand strategy, enhancing the brand's long-term success. We evaluate your brand identity, customer perceptions, and competition. Information is key - it provides direction and helps us define your brand positioning. Sessions with the management, sales team, and internal communication teams usually span from a day to two weeks.
During this phase, we conduct additional research, diving into brand visual audits, brand communication audits, and brand health checks to create a strong foundation for your personalized brand strategy. Our goal? To strengthen your brand's loyalty and accelerate growth.
2. Formulate Your Winning Strategy: Brand Strategy
Upon successful completion of brand discovery, we create a comprehensive brand strategy. This specific formal plan helps global brands achieve long-term goals and establish an enduring image in consumers' minds. This strategy is tailored to fit your business and the industry you operate in, ensuring your brand stands out from the competition.
A well-defined brand strategy encompasses brand architecture, brand positioning, communication strategy, naming, tagline, brand DNA, and more. If complex measurements and additional quantitative and qualitative interviews are needed, this process may take up to a month. Our experts will craft a well-defined strategy, and you will participate in brand strategy and brand characteristics workshops.
3. Set the Basics: Brand Identity Package
Following the brand strategy creation, we concentrate on the brand identity package. The primary elements include the logo/signet/lettering, typography hierarchy, and colors. We start with the company's DNA, adjusting other elements to fit the company's visual language. The graphic elements, including the new logo, imagery, color palette, typography mood board, and logo presentation with mockups, are typically delivered within 2.5 weeks.
4. Develop Your Brand: Brand Development
The brand development phase focuses on key online and offline communication touchpoints, such as campaign videos, social media posts, newsletters, product packaging, and a brand portal (if required). We work in sync with other internal or external teams, ensuring a smooth process on all touchpoints. This phase involves creating a logo usage book and recommendations from our Brand Governance team.
5. Roll Out the Rebrand: Brand Roll-out
With most of the rebranding complete, the brand roll-out phase refines the details and focuses on further brand development. You'll receive a full brand roll-out plan with relevant assets, production partner recommendations, and custom design ideas for giveaways. The brand roll-out event presents your updated brand to the public, serving as a great opportunity to activate brand ambassadors and train internal teams.
6. Master the Guidelines: Brand Guidelines
A set of brand guidelines ensures brand coherence across marketing and branding materials and communication channels. The brand guide, which can include up to 500 pages, provides an understandable description of your new brand language. Our guidelines comprise templates for various touchpoints, a thorough PDF file, guides divided into topics, and tailor-made brand training for your employees. The brand guidelines process typically takes four weeks or less.
7. Implement Your New Brand: Brand Implementation
The final step is the brand implementation, creating customized brand assets for everyday use. This phase may involve defining new styles and adjusted brand principles, based on all visual brand identity and strategy documents. At the end of our work, you'll receive tailor-made brand assets tailored to your company's needs.
Wrapping Up: Your Successful Rebranding Journey
A well-executed rebranding process can stretch for several months or even more than a year, depending on the brand's complexity, company size, existing materials, and expectations. Our branding agency helps both local and global brands navigate this journey smoothly, staying competitive in the market. If you have questions about our work, or if you're considering rebranding, don't hesitate to contact us. Download our rebranding checklist to assess if it's the right time for a change.
Choose us as your trusted partner for a seamless and successful rebranding experience. Check out our articles on "what is rebranding," "rebranding announcement," and "rebranding examples" to learn more! Share this guide with those who might find it useful.
- The brand discovery phase is the starting point of our rebranding journey, focusing on aligning business goals with a brand strategy to enhance the brand's long-term success.
- A comprehensive brand strategy, which includes brand architecture, positioning, communication strategy, naming, tagline, brand DNA, and more, is created after brand discovery to help global brands achieve long-term goals.
- The brand identity package, consisting of the logo, typography hierarchy, and colors, is developed after the brand strategy creation to reflect the company's DNA and visual language.
- Brand development focuses on key online and offline communication touchpoints such as campaign videos, social media posts, newsletters, product packaging, and a brand portal.
- The brand roll-out phase refines details, delivers a full brand roll-out plan, and presents the updated brand to the public.
- A set of brand guidelines ensures brand coherence with up to 500 pages, providing an understandable description of the new brand language.
- During brand implementation, customized brand assets are created for everyday use based on visual brand identity and strategy documents.
- Our branding agency helps both local and global brands navigate the rebranding journey, ensuring smooth competition in the market.
- Our articles on "what is rebranding," "rebranding announcement," and "rebranding examples" offer valuable insights into the rebranding process.
- Together with our perspective on rebranding, we invite you to choose us as your trusted partner for a seamless and successful rebranding experience.
