Redefining India's High-end Real Estate: Unconventional Approaches to Upscale Property Market
In the vibrant real estate landscape of India, a new wave of trends is emerging in the luxury housing sector for 2025. High-net-worth individuals (HNIs), ultra-HNIs, and non-resident Indians (NRIs) are prioritising spaciousness, privacy, legacy, and community value, reflecting evolving lifestyle aspirations.
Lifestyle and Legacy
Buyers are now seeking large homes with ample space, privacy, and scenic or wellness-oriented environments, moving beyond mere centrality towards quality of life and long-term value. This shift towards well-being, comfort, and legacy building through premium real estate is evident in the growing interest in wellness-centric communities and second homes in picturesque locations like Dehradun, Alibaug, Shimla, and Coorg.
Community Value
Demand is rising for luxury projects that emphasise community living with refined cultural and wellness components, particularly in tier-2 cities and emerging luxury hotspots such as Chandigarh, Sonipat, and Kundli. These places offer a blend of urban accessibility and suburban tranquility, attracting legacy families and business owners who value privacy yet connection.
Market Dynamics
The luxury housing market is experiencing a surge, with sales increasing by 85% in the first half of 2025. Top markets like Delhi-NCR, Mumbai, and Hyderabad are leading new launches and sales, while tier-II cities are becoming new frontiers due to their cleaner environments and lifestyle offerings. The luxury segment is outpacing mass-market housing, accounting for 62% of sales above ₹1 crore in early 2025.
Hubtown's Expansion
Notable among the developers catering to these trends is Hubtown, which is also building commercial developments at Ahmedabad and Mehsana to cater to the growing interest in commercial markets outside traditional metros. In Mumbai, Hubtown has developed India's first robotic public car park in the upmarket Breach Candy. Projects like 25 South in Prabhadevi, 25 Downtown in Mahalaxmi, and 25 West in Bandra are designed for multigenerational families and combine spectacular views with customizable plans and large floor plates.
In suburbs such as Ghatkopar and Chembur, Hubtown is developing projects like Rising City and Seasons to deliver connectivity and community within self-contained residential environments. Hubtown Limited, a Mumbai-based developer, has evolved from a builder into a placemaker with an emphasis on civic responsibility, as demonstrated by its efforts to upgrade public bus depots in Gujarat.
The Future of Luxury Real Estate
For a clientele that is both globally mobile and deeply rooted, real estate must deliver meaning, consistency, and long-term relevance. Custom layouts, wellness-focused architecture, smart home technology, and integrated mobility are becoming standard in luxury homes. Knight Frank reports that residences priced above ₹1 crore accounted for nearly 50% of all units sold across India's top eight cities in H1 2025.
The future of India's luxury real estate will be defined by developers who can combine adaptability, design integrity, and civic foresight. Hubtown executed one of Maharashtra's first private slum rehabilitation projects, delivering over ten thousand homes to eligible families for free. The Indian high-end housing market is focusing on lifestyle, legacy, and ease of living instead of traditional opulence.
Capital preservation remains a key priority for around one in four family offices, but there is increasing allocation toward asset classes like real estate and global equities. Luxury homeowners in India include startup founders and next-generation family office leaders. Mumbai recorded over 47,000 sales, with a strong tilt toward mid-premium and luxury segments.
In conclusion, the luxury housing market in India is evolving to cater to the changing lifestyle aspirations of HNIs, ultra-HNIs, and NRIs. The focus is shifting towards spaciousness, privacy, community value, and wellness, with a noticeable geographic shift towards tier-II cities offering wellness, space, and privacy alongside metro connectivity.
- Investing in real estate, specifically in luxury housing projects, is becoming popular among high-net-worth individuals (HNIs), ultra-HNIs, and non-resident Indians (NRIs) in India, due to the focus on spaciousness, privacy, legacy, and community value.
- In the luxury housing market, developers like Hubtown are responding to these trends by offering custom layouts, wellness-focused architecture, smart home technology, and integrated mobility, making real estate a desirable asset for individuals who prioritize quality of life, legacy, and ease of living.
