Quarters proposes a strategy for Canadians to accrue funds for real estate acquisitions gradually, purchase by purchase.
In the heart of Canada, a financial technology startup named Quarters is making waves with its innovative rewards program. Established in 2024 by Romir Joshi, Jonathon Barbaro, and Tamur Shah, Quarters is more than just a company—it's a movement, according to its CEO, Romir Joshi.
Quarters aims to tackle the issue of housing affordability by tying daily life directly to this essential aspect. By launching a rewards program, businesses can attract motivated customers through partnerships with Quarters. The fintech startup offers an additional 1% in rewards on purchases, in addition to regular credit card rewards.
The unique twist? Instead of typical reward redemptions like flights and gift cards, Quarters encourages consumers to save for housing. This approach is designed to help residents save money towards their homes. Renters can even earn rewards for paying rent on time through Quarters.
Quarters targets a generation priced out of the housing market with its rewards platform. The company is working with local businesses to offer deals through the app and is also targeting property managers to link renters to the platform, optimizing operations while renters earn rewards.
Users connect their credit or debit accounts to Quarters, and the platform embeds savings into everyday purchases. Quarters is built for the new reality, turning everyday behaviour into real housing progress. The startup is also working with local businesses to offer deals through the app.
While there is no information available about the current status of financial support from the Canadian government for Quarters' platform's expansion and market entry, the company is optimistic about its potential impact. Joshi states that Quarters is built for the new reality, turning everyday behaviour into real housing progress.
In summary, Quarters is a forward-thinking fintech startup that aims to help Canadians afford housing by offering a rewards program that incentivises saving for homes. By partnering with businesses and property managers, Quarters is making strides in making housing more accessible for a generation that has been priced out of the market.
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