Prepared for the British market debut, China's state-owned automaker GWM introduces a new pick-up model
**Upcoming GWM Cannon Pick-up Truck to Launch in the UK**
The UK market is set to welcome a new player in the pick-up segment with the launch of the GWM Cannon, a rugged and versatile vehicle aimed at customers seeking a capable and tough pick-up truck.
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### GWM Cannon Specifications and Features (UK Market Preview)
The Cannon will offer two diesel powerplants: a 2.0-litre engine producing 161 bhp and a more powerful 2.4-litre engine generating 181 bhp, with four-wheel drive available for the latter. Body styles will include single-cab tipper, double-cab tipper, and double-cab with a traditional load bay.
Currently, the pricing and specific features for the UK market have not been officially disclosed. However, the Australian prices range approximately from £16,900 to £24,300, offering a potential indication of the UK pricing.
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### Competitor Comparison
| Feature | GWM Cannon | Isuzu D-Max | KGM Musso (Actyon) | Ford Ranger | |----------------------------|---------------------------------|--------------------------------|----------------------------------|-------------------------------| | Engine | 2.0L (161 bhp) / 2.4L (181 bhp) diesel | Typically 1.9L or 3.0L diesel options in UK | 1.5L petrol with ~161 bhp | 3.0L V6 turbo-diesel, 154 kW, 600 Nm torque | | Drivetrain | 4WD available on 2.4L | 4WD available | 4WD | 4WD standard, enhanced Super Duty variant | | Body styles | Single-cab, double-cab tipper, double-cab load bay | Various standard cab/double cabs | Double cab | Various cab options, Super Duty variant with larger dimensions | | Notable Features | Rugged design, plug-in hybrid variant internationally | Known for durability | Modern tech, controversial CO2 emissions (~194 g/km) | Strong towing (equal to bigger pickups), advanced 2-speed transfer case | | Pricing UK estimate | £16,900-£24,300 (based on Australian prices) | Mid-range for segment | Expected to be budget-friendly | Slightly higher, typically premium segment | | Launch/Availability | September 2025 | Currently available | Currently available | Available, with newer Super Duty variant |
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### Summary
The GWM Cannon is poised to offer a competitive option in the UK pick-up market with its capable diesel engines, rugged design, and multiple body styles. Pricing is expected to be competitive, in line with its Australian market range of £17k-£24k.
It will compete directly with established models like the Isuzu D-Max (renowned for reliability), KGM Musso (budget-friendly but with higher emissions), and the Ford Ranger (offering strong power and towing capacity, especially with the Super Duty version).
The Ford Ranger stands out for its powerful 3.0L V6 turbo-diesel with 600 Nm torque and superior towing abilities, whereas the GWM Cannon may attract buyers focused more on value and versatility.
The plug-in hybrid variant of the Cannon available elsewhere hints at future electrified options that could provide a unique selling proposition in the UK market.
Deliveries of the Cannon in the UK are scheduled to begin in September 2025.
The GWM Cannon, with its affordable pricing estimated to range from £16,900 to £24,300 in the UK market, will offer competition to financial market rivals like the Isuzu D-Max and Ford Ranger. The rugged design of the Cannon and its versatile body styles, including cars such as single-cab tipper and double-cab with a traditional load bay, cater to lifestyle choices that prioritize industry applications and transportation requirements, especially in the automotive sector. Engines come in two diesel powerplants, providing finances for potential customers with different needs.
