Passionate Weekend Extravaganza at Alfa Romeo Dealerships
The Italian automaker, Alfa Romeo, is set to captivate audiences with its new communication campaign for the Alfa Romeo Junior. Named "What makes your heart sing", this campaign is designed to celebrate the rebirth of the Milanese brand.
The Alfa Romeo Junior, a sports car that embodies the brand's eternal and rebellious spirit, will be the centre of attention during the weekend of September 20-21. The new compact sports car will be available in both hybrid and electric versions, marketed as adventure companions.
The campaign compares the essence of Alfa driving to falling in love, emphasizing the thrill that captures and never lets go. To bring this to life, the campaign features Pedro Alonso, the Spanish actor known for "La Casa de Papel". Alonso sings "Cuore Matto", a classic by Little Tony, in the new spot. The cinematic style, suggestive scenes, and Pedro Alonso's vibrant performance pay tribute to the visceral passion of driving an Alfa Romeo.
In addition to the Alfa Romeo Junior, the event offers an opportunity to immerse oneself in the hybrid and electric world of Alfa Romeo. The weekend event also includes cinema and music experiences, making it an exciting outing for both car enthusiasts and the curious.
There's an extra bonus of 1,000 euros for vehicles already in stock. For those looking to finance their new Alfa Romeo Junior, the monthly payment for the hybrid version, with Stellantis Financial Services financing, is 199 euros for 36 months, with a down payment of 6,120 euros, a fixed TAN of 5.49%, a TAEG of 7.11%, and a final residual payment of 20,501 euros.
The event is taking place at all Alfa Romeo dealerships in Italy, including the one in Bricherasio, Turin, as an example of retail locations offering the model. The event is open to the public, making it an accessible celebration of the Alfa Romeo Junior's debut.
This campaign is part of a broader narrative journey titled "Learn to Love Again", dedicated to the Junior's debut. The Alfa Romeo Junior embodies a new vision for the brand, being described as agile, innovative, and evoking freedom. Its roar is described as a heartbeat, an emotion that quickens the pulse and makes the soul vibrate.
Join Alfa Romeo in celebrating the rebirth of the Alfa Romeo Junior and experience the mix of technology and driving pleasure that Alfa Romeo is known for.
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