Ozon's Vice-President reveals funds from Krasnodar agreement to boost local football development.
Hey there! Let's talk about the exciting collaboration between FC Krasnodar and Ozon that's been creating a buzz. During the St. Petersburg International Economic Forum, Ozon's Vice-President Dmitry Kim spoke about the deal, highlighting its importance for football development in the Krasnodar region.
According to Kim, the agreement with FC Krasnodar to rebrand the club's home stadium as the "Ozon Arena" is a major move. He expresses that it's primarily about investing in the growth of football in the Krasnodar Krai. He believes this collaboration will also help push Russian football towards greater heights.
Now, this isn't just a one-off deal. Ozon is open to similar talks with other clubs to rename stadiums and support regional football, as reported by "RBC Krasnodar."
As for the details, the "Kuban 24" internet portal shares that the stadium was rebranded as the "Ozon Arena" on May 1. This partnership between FC Krasnodar and Ozon spans until 2029, with the deal reportedly worth 1.8 billion. The annual investment under this contract can reach up to 450 million rubles.
This marks the first time a Russian Premier League club has granted a non-corporately affiliated organization the right to name its stadium.
This partnership is more than just a name change. It's a strategic move for branding and marketing, as suggested by industry experts[3]. Though exact financial details and investments aren't publicly disclosed, this partnership is likely to boost FC Krasnodar's financial clout, enabling them to invest in infrastructure, youth programs, and broader football development initiatives within the Krasnodar region. Moreover, associating with a major e-commerce platform like Ozon could potentially drive greater fan engagement and commercial growth, promoting the progress of football at both a regional and national level.
In the context of the collaboration, Ozon's Vice-President, Dmitry Kim, plans to extend their investments beyond football development in the Krasnodar region, aiming to support other clubs as well, which could influence business and finance in sports, particularly football. This partnership between FC Krasnodar and Ozon could also impact the financial health of the club, allowing for investments in infrastructure, youth programs, and broader football development initiatives within the region, while potentially driving greater fan engagement and commercial growth.
