Organic Turkish beverages set to broaden their presence in Korean retail establishments, following a groundbreaking introduction in Japanese markets.
The global organic beverage market is currently experiencing a significant growth spurt, with projections suggesting it will reach a staggering $98.45 billion by 2030. This growth is fuelled by a compound annual growth rate (CAGR) of approximately 7.26%, according to Mordor Intelligence's Organic Food and Beverages Market Report.
This rapid expansion is a testament to the rising consumer demand for healthier, sustainable beverage options free from synthetic additives. The organic beverage market benefits from trends such as increasing health awareness, the growth of online sales channels, and the development of broader cold-chain distribution infrastructure.
Elite Naturel, a Turkish company specializing in the production of organic, natural, and health-oriented beverages, is capitalizing on this market growth. The company, which reported an annual revenue of ₺1.75 billion ($43 million) in 2024, has signed a new supply agreement with Costco Wholesale's South Korea operations. This is Elite Naturel's second major entry into the Asian market under the Costco umbrella.
The partnership is expected to contribute positively to Elite Naturel's revenue and profitability, as Costco, a global wholesale retail chain operating over 8,751 stores worldwide and generating more than $242 billion in annual revenue, continues to expand its organic product offerings.
Grand View Research, a U.S.-based market research firm, has also predicted the growth of the organic beverage market, suggesting that the partnership between Elite Naturel and Costco Wholesale's South Korea operations is timely and strategic.
The agreement aims to expand Elite Naturel's presence in the Asia-Pacific market, supporting the company's broader growth strategy across Asia. By placing its products in Costco Korea stores, Elite Naturel aims to strengthen its foothold in the Far East's growing consumer segment for organic beverages.
Industry projections indicate robust growth driven by consumer health trends and sustainability values, with organic beverages prominently leading the growth within the organic food and beverage market through 2030. While North America holds a dominant market share due to mature regulations and consumer awareness, the online sales channels for organic products are growing fastest, reflecting the convenience and cold-chain logistics offered by these platforms.
In summary, the organic beverage market is poised for rapid growth, and Elite Naturel's strategic partnership with Costco Wholesale's South Korea operations positions the company well to capitalize on this trend.
References: - Mordor Intelligence (2025) — Organic Food and Beverages Market Report - Grand View Research (2025) — Organic Beverage Market Growth and Trends - Innova Market Insights (2025) — Organic Food Trends and Market Overview
- Elite Naturel, a Turkish company known for producing organic, natural, and health-oriented beverages, has signed a new supply agreement with Costco Wholesale's South Korea operations, further expanding its footprint in the Asian market.
- The partnership between Elite Naturel and Costco Wholesale's South Korea operations is timely and strategic, as both parties aim to capitalize on the growing market for organic beverages in the Asia-Pacific region.
- As part of its broader growth strategy across Asia, Elite Naturel aims to strengthen its foothold in the Far East's growing consumer segment for organic beverages by placing its products in Costco Korea stores.
- Turkey's organic beverage industry, with companies like Elite Naturel, is well-positioned to benefit from the global market growth, particularly in the Asia-Pacific region, where online sales channels for organic products are growing at a rapid pace.
