NRF Sues New York Over 'Harmful' Algorithmic Pricing Law
The National Retail Federation (NRF) has taken legal action against New York's Algorithmic Pricing Disclosure Act, arguing that it violates the First and Fourteenth Amendments. The NRF seeks preliminary and permanent injunctions to halt the law's enforcement, set to begin on July 8.
The lawsuit challenges the law's requirement for retailers to display a disclosure next to algorithmically priced products, stating 'This price was set by an algorithm using your personal data'. The NRF contends that the law is based on 'speculative fear' and lacks factual evidence supporting its claims that algorithmic pricing is inherently harmful.
The NRF maintains that algorithmic pricing mechanisms actually lower overall consumer prices and enable companies to better respond to supply and demand. The retailers who filed lawsuits alongside the NRF remain unidentified in available search results.
The NRF's lawsuit aims to prevent the enforcement of the New York law, arguing that it infringes on retailers' First Amendment rights and imposes unnecessary burdens. The outcome of this legal challenge will determine the future of algorithmic pricing disclosure in the state.
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