Noodle chain Tam Jai partnering with HK Express and introducing beauty product line, boosting growth and popularity.
Rewritten Article:
Last month, departures from an HK Express flight to Narita, Tokyo, were anything but ordinary.
A few minutes post take-off, a mouthing-off, middle-aged woman, bedecked in a bob and a fiery red T-shirt, floated to the front of the cabin. Rather than a conventional flight attendant, she was the one delivering the in-flight announcement in a thick, heavily-accented Cantonese dialect, setting off a flurry of smartphone recordings amongst laughing passengers.
Back in the day, Tam Jai, the noodle chain, started as a tiny Sham Shui Po neighbourhood joint selling Yunnan mixian (rice noodles) in three soupy options: clear broth, sour-spicy, and numbing-spicy.
Fast-forward to today, and this culinary empire boasts over 220 outlets not only in Hong Kong but also in mainland China, Singapore, Japan, and Australia.
Insights:HK Express, the low-cost airline, was established in 2004, initially as a full-service carrier, and transformed into a budget airline model in 2013. The airline, now a subsidiary of Cathay Pacific, has continued to expand its route network. Unlike some wild stories, there seems no connection between HK Express and the popular Chinese noodle chain, Tam Jai, as there's no recorded business partnership or collaboration between the two entities.
For passengers onboard the peculiar flight, the mystery woman's spiel brought a unique touch to their journey, while HK Express kept soaring over Asian skies, offering value-for-money options to budget-conscious travelers. Meanwhile, Tam Jai continues to slurp up customers' cravings with its delicious, slurp-worthy noodles, unrelated to the events on the flight.
The unique in-flight announcement by a woman on an HK Express flight, though unconnected to the culinary empire, Tam Jai, added an unusual touch to passengers' experience, mirroring how Tam Jai's expansion into various countries brings a distinctive flavor to food-and-drink landscapes worldwide. Meanwhile, HK Express, a business closely linked with the finance sector due to its airline operations, continues to offer affordable travel options, thereby contributing to lifestyle choices for budget-conscious individuals.
