Music publishing company Concord signs worldwide agreement with successful Australian DJ and producer Luude.
In a groundbreaking move, Australian dance music sensation Luude (Christian Benson) has signed a global publishing deal with Concord Music Publishing ANZ. This partnership, which is set to propel Luude's career to new heights, comes on the back of a strong relationship with the local Native Tongue team in Australia and the growth of his global success over the last 12 months.
Luude, who is also part of a duo, Choomba, hosts his own dance music radio show on Triple J, Australia's biggest youth-focused station. His breakout hit, “Down Under” (ft. Colin Hay), became a global dance anthem, topping charts and earning platinum certifications in Australia and New Zealand.
Matt Tanner, VP of A&R at Concord Music Publishing's new Australian office, has a long-standing interest in Luude's career. The deal was facilitated by this interest and will cover all future works of Luude. Gabe Bravo (Cloak Entertainment), Luude's manager, values the relationship with Concord Music Publishing due to their global network.
The next single by Luude will be a collaboration with Issey Cross and features Moby. Concord Music Publishing ANZ has signed a global exclusive publishing deal with Luude. The deal includes working on Luude's projects beyond his writing output.
Luude is excited about joining the global Concord Music Publishing family and returning to the studio after touring. Matt Tanner appreciates Luude's recent career successes and is excited to work with him and his team.
The deal was also influenced by Concord's acquisition of Native Tongue in August. Senior director of A&R, Harri Davies, and EVP worldwide A&R, Kim Frankiewicz, both from Concord's UK office, were also involved in the deal. Harri Davies acknowledges Luude's dedication to refining his writing skills and his current run of hits.
Luude's work has accumulated over 200 million streams and 240,000 TikTok videos. With this new deal, fans can look forward to new music, bold collaborations, and expanded tours as Luude continues to make waves on the international stage. With Concord's expertise, the future looks bright for one of Australasia's most exciting electronic acts.
Here's a summary table of the key aspects of the deal:
| **Aspect** | **Details** | |-------------------------|-----------------------------------------------------------------------------------------------| | **Artist** | Luude (Christian Benson) | | **Publisher** | Concord Music Publishing ANZ | | **Deal Scope** | Global publishing representation | | **Career Highlight** | “Down Under” (ft. Colin Hay) – global hit | | **Future Focus** | International collaborations, sync opportunities, genre experimentation | | **Tour History** | Major Australasian festivals, international clubs, live collabs, post-pandemic touring growth | | **Upcoming** | Expanded global tours, new music, festival headline slots |
Luude has toured the UK and Europe, including festival appearances at Tomorrowland, Creamfields, Reading, and Leeds. With this new deal, his touring schedule is expected to expand significantly, with more dates in Europe, the USA, and Asia, as well as high-profile festival slots.
The future is indeed bright for Luude, and with Concord Music Publishing behind him, the possibilities are endless.
The music publishing deal between Luude and Concord Music Publishing ANZ, covering all future works of Luude, signifies a fusion of finance and business in the entertainment industry, expanding Luude's career opportunities beyond Australia. With the deal's focus on international collaborations and genre experimentation, it's anticipated that Luude's tours will significantly expand, touching Europe, the USA, and Asia, en route to becoming a global sensation in music.
