Microsoft Revamps Bing Places for Business
Microsoft has revamped its Bing Places for Business platform, launching a redesigned experience on October 3, 2025. The update aims to address key concerns of business owners and improve their local search presence management on Bing and Bing Maps.
Microsoft began by conducting thorough research with business owners. They identified three main issues: improving discoverability, simplifying design, and streamlining imports. The new platform addresses these concerns.
The platform now operates under a new domain, www.bing.com/forbusiness, aligning with the broader Bing ecosystem. It integrates with Microsoft Advertising, Microsoft Clarity, and Bing Webmaster Tools. Business owners can now manage their local search presence across Bing search results and Bing Maps at no cost.
Microsoft has enhanced the import process from Google Business Profile. It's faster, more reliable, and preserves key attributes better. The migration to the Bing.com domain simplifies access and boosts trust. A new Recommendation Tool offers targeted suggestions to enrich listings.
To celebrate the launch, Microsoft offers $500 in advertising credits through Microsoft Advertising when business owners spend $250. The platform supports both import methods and manual creation, with instant verification for imported listings.
The redesigned Bing Places for Business platform, launched on October 3, 2025, addresses business owners' primary concerns. It offers improved discoverability, simplified design, and seamless importing. With new integration features and a promotional offer, it aims to enhance businesses' local search presence management on Bing and Bing Maps.
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