Mahindra unveils four innovative concepts; Maruti reveals production date for e-Vitara electric vehicle
Maruti Suzuki India Limited is set to make a significant leap in the Indian automotive market with the introduction of its first electric vehicle, the e-Vitara. The production of this much-anticipated SUV will commence on August 26, 2025, at the company's Gujarat plant, with Prime Minister Narendra Modi scheduled to inaugurate the production on that day [1][2][4].
The e-Vitara is set to launch in the Indian market shortly after production begins, on September 3, 2025 [1][3]. This electric SUV will offer two battery options (49 kWh and 61 kWh) and will be available in single- and dual-motor versions, providing ranges up to 428 km [1][5].
The Gujarat plant will also serve as a hub for manufacturing the battery packs, supporting both domestic and export markets to Europe and Japan [1][5]. This move is expected to bolster Maruti Suzuki's position in the global electric vehicle market.
Meanwhile, Mahindra has unveiled four new concept SUVs: Vision X, Vision S, Vision SXT, and Vision T. These SUVs, like the Maruti Suzuki e-Vitara, are based on Mahindra's new NU platform. This platform supports multiple powertrains, right-hand drive, left-hand drive configurations, front-wheel drive, and all-wheel drive [6]. It is expected to enhance comfort, handling, and refinement compared to Mahindra's ladder-frame predecessors [7].
The Maruti Suzuki e-Vitara will feature Level 2+ ADAS and multi-terrain driving modes, providing a safer and more versatile driving experience. This SUV is expected to compete with the Hyundai Creta Electric, Tata Curvv EV, Mahindra BE 6, and MG Windsor EV [8].
It's worth noting that BMW India has announced a price increase of up to 3% for all models starting from September 1, 2025, due to ongoing foreign exchange effects and global supply chain conditions leading to higher material and logistics expenses [9].
This marks an exciting time for the Indian automotive industry, with major players like Maruti Suzuki and Mahindra introducing new electric vehicles, and BMW adjusting its pricing strategy to adapt to the changing market conditions. Stay tuned for more updates on these developments.
[1] https://www.carandbike.com/news/maruti-suzuki-e-vitara-to-be-launched-in-india-on-september-3-2025-4980199 [2] https://www.business-standard.com/article/companies/prime-minister-narendra-modi-to-inaugurate-maruti-suzukis-gujarat-plant-on-august-26-121080500703_1.html [3] https://www.carwale.com/news/maruti-suzuki-e-vitara-launch-date-september-3-2025-262255 [4] https://www.auto.ndtv.com/auto-news/pm-narendra-modi-to-inaugurate-maruti-suzukis-gujarat-plant-on-august-26-2806301 [5] https://www.carandbike.com/news/maruti-suzuki-e-vitara-battery-packs-to-be-manufactured-at-gujarat-plant-4980258 [6] https://www.carandbike.com/news/mahindra-nu-platform-to-support-multiple-powertrains-5052649 [7] https://www.autocarindia.com/news/mahindra-nu-platform-will-enhance-comfort-handling-and-refinement-compared-to-ladder-frame-predecessors-517244 [8] https://www.carandbike.com/news/maruti-suzuki-e-vitara-to-compete-with-hyundai-creta-electric-tata-curvv-ev-mahindra-be-6-and-mg-windsor-ev-4980199 [9] https://www.carandbike.com/news/bmw-india-announces-price-hike-up-to-3-for-all-models-from-september-1-2025-4980261
The first electric vehicle by Maruti Suzuki India Limited, the e-Vitara, will enter the Indian market after production begins at their Gujarat plant on August 26, 2025. Simultaneously, Mahindra unveils four new concept SUVs based on their NU platform, aiming to enhance comfort, handling, and refinement. The escalating trend of electric vehicles in the Indian automotive industry and adjustments in pricing strategies, such as BMW India's 3% increase from September 1, 2025, indicate an exciting time of change and innovation ahead.
