Luminor promotes Jonna Pechter to the role of Chief Marketing Officer and Tanel Rebane to Chief Sales Officer for its Retail Banking division.
Luminor Announces New Members to Management Board
Tallinn, Estonia - Luminor, a leading financial institution in the Baltic region, has announced the appointments of Jonna Pechter as Chief Marketing Officer and Tanel Rebane as Chief Sales Officer for Retail Banking, effective June 1, 2025. These new positions underscore Luminor's commitment to exceptional customer experiences and growth.
Jonna Pechter, an accomplished executive in retail banking and product management, will be responsible for retail products, marketing, and branding. Previously, she led the Estonian business at Bigbank and holds Master's degrees in Economics and Marketing from the University of Tartu.
Tanel Rebane, who previously served as Head of Customer Relationship Management at Luminor, brings extensive experience in customer relations, sales, and innovation to his role. Over the past five years, he has significantly developed Luminor's customer service, advisory, and Retail sales areas. He holds a Master's degree in Corporate Finance from Tallinn University of Technology and will now focus on Retail sales and managing all customer service touchpoints.
Wojciech Sass, Luminor's Chief Executive Officer, expressed his satisfaction with the new appointments, praising Pechter's customer-focused approach and results-driven track record, as well as Rebane's demonstrated commitment, innovative thinking, and leadership within the company. Both appointments are subject to regulatory approval.
Pechter expressed her excitement to join Luminor, noting the bank's pan-Baltic scale, local relevance, and dynamic development stage as a unique opportunity to contribute to the home markets. Rebane looks forward to working with Pechter to enhance customer experiences and boost business performance as Luminor embarks on a growth path to serve more customers better.
[1] Jonna Pechter is the new Chief Marketing Officer, joining Luminor from Bigbank. She has extensive experience in retail banking and product management across the Baltic region, with a strong track record in business development and innovation. Her responsibilities at Luminor will include Retail products, marketing, and branding.
[4] As the Chief Sales Officer for Retail Banking, Tanel Rebane will focus on Retail sales and managing all customer service touchpoints. Previously, he was Head of Customer Relationship Management at Luminor and has extensive experience in leading customer relations, sales, and innovation.
[1] The technology and business sectors will undoubtedly benefit from Jonna Pechter's expertise in retail banking, product management, and innovation as she joins Luminor's Management Board, bringing a results-driven approach to retail products, marketing, and branding.
[2] In the midst of Luminor's expansion and growth strategy, the banking-and-insurance industry can expect increased competition, as Tanel Rebane, with his extensive experience in customer relations, sales, and innovation, now serves as the Chief Sales Officer for Retail Banking, driving business performance and enhancing customer experiences.
[3] As Luminor navigates through the complexities of the finance sector, the appointments of Pechter and Rebane demonstrate the institution's commitment to continuous improvement, innovative thinking, and customer-centric approach, aligning with the evolving demands of the modern business environment.
