London-based fashion brand Pepe Jeans appoints Rakesh Jallipally as CEO in India, tasked with spearheading the company's growth phase in the region.
Rakesh Jallipally has been appointed as the new Chief Executive Officer of Pepe Jeans London, effective from July 24, 2025. Jallipally brings a wealth of experience from the fashion, retail, and consumer tech industries to his new role.
Before joining Pepe Jeans London, Jallipally held leadership roles at multiple major fashion and retail companies. He began his career at Raymond Ltd., managing extensive retail operations across South India, which helped build his strong foundation in operational and strategic skills.
Jallipally spent nearly a decade at Arvind Fashions Ltd., where he served as CEO and COO. During his tenure, he led the growth and transformation of well-known brands such as USPA and Flying Machine. His contributions were instrumental in the brand's success in the fashion retail market.
Another significant milestone in Jallipally's career was his time at Flipkart, where he held the position of Vice President. There, he launched and expanded "Spoyl," a fashion platform targeting Gen Z consumers, and oversaw the men's fashion segment.
Jallipally also played an instrumental role in the launch of Azorte at Reliance Retail, contributing to the brand's growth in India's fashion retail market.
Jallipally holds a Post Graduate Diploma in Management from IIM Lucknow, specializing in Marketing and Strategy. This academic background blends well with his practical leadership experience.
Pepe Jeans London, born in 1973 on London's Portobello Road, is set to focus on enhancing its retail presence, boosting digital growth, and connecting with fashion-conscious consumers. The brand remains devoted to creating denim-led fashion, inspired by the diversity and mix of cultures in London. Music, culture, fashion, London, and denim are the core elements of Pepe Jeans London.
Jallipally is excited about his new role as CEO of Pepe Jeans London. He aims to enhance the brand's presence, broaden its market reach, and deepen connections with customers. Known for his ability to blend sharp business insight with operational excellence, Jallipally is poised to lead Pepe Jeans London into a new era of success.
- Rakesh Jallipally's vast experience in the fashion, retail, and consumer tech industries will likely aid in Pepe Jeans London's efforts to enhance its retail presence and boost digital growth, aligning with his goal of expanding the brand's market reach.
- As he delves into his new role as CEO, Jallipally's background in managing brands such as USPA and Flying Machine, and his successful venture in launching the fashion platform "Spoyl" at Flipkart, indicate a potential for growth in Pepe Jeans London's fashion-and-beauty and lifestyle sectors.
- The hybrid blend of Jallipally's academic background focused on Marketing and Strategy from IIM Lucknow and his strong operational and leadership skills from various positions in the fashion, retail, and tech industries demonstrate his suitability for navigating careers in finance, business, and culture, as well as leading Pepe Jeans London into an era of success inspired by the diversity and mix of cultures in London.
