Live Event organizer Live Nation names Milly Olykan as the new Senior Vice President overseeing artist development and global tour planning.
Milly Olykan, a renowned figure in global country music development, has joined Live Nation's Concert division as the Senior Vice President of Artist Development & Global Touring. This role highlights her expertise in expanding country music's reach worldwide.
In her new role, Olykan is focused on developing country music artists on a global scale and overseeing international touring initiatives. This strategic move by Live Nation signals a significant push to grow the genre beyond its traditional markets.
Prior to joining Live Nation, Olykan served as Vice President of International Relations and Development at the Country Music Association (CMA) since 2018. During her tenure at CMA, she further developed the organisation's international strategy to expand country music's global footprint and built a network of industry leaders that drove growth and awareness for the genre worldwide.
One of her most notable achievements at CMA was her work on the programming strategy for CMA Fest and serving as interim festival director for two years. She also established country touring in the UK for AEG Presents, making a significant impact on the UK's country music scene.
Olykan's extensive experience and industry connections make her a great asset to support Live Nation's efforts in expanding touring of country and Americana genres worldwide. Omar Al-Joulani, President of Touring at Live Nation, expressed his excitement about Olykan's appointment, stating that she will be a valuable addition to their team.
In her new role, Olykan will work closely with Live Nation's global promoters to identify new touring opportunities and drive the company's growth in the international country music market. She will also foster relationships with the artist community at Live Nation, ensuring a continued focus on artist development and global touring.
Olykan has been recognised for her contributions to the genre's international growth, having earned the CMA Jo Walker Meador International Award. Live Nation is excited for the opportunities Olykan's leadership will create for artists and their tours around the world.
With her appointment, Olykan expresses her excitement to continue advancing the mission of growing country music globally from her new role at Live Nation. Her career and accomplishments centre around her pioneering work in advancing country music internationally, making her an influential figure in the industry.
- In her new role at Live Nation, Milly Olykan will focus on growing the company's presence in the international country music market by developing artists and overseeing global touring initiatives.
- Olykan's extensive experience in the music industry, particularly in expanding country music's global reach, will provide valuable insights for Live Nation as they aim to grow their business and influence in the genre.
- With her expertise in artist development and international touring, Milly Olykan's appointment as Senior Vice President of Artist Development & Global Touring at Live Nation's Concert division is expected to have a significant impact on the careers of artists in the country music and Americana genres.
