Law firm Hengeler Mueller provides legal guidance to Katjes International on their substantial investment in the fashion brand BOGNER.
In a strategic move, Katjes International, an investment company within the Katjes Group, has announced the acquisition of a 60% majority stake in the Bogner Group. This renowned international brand specialises in luxury ski and outdoor fashion [1][3].
The acquisition marks a significant step for Katjes International as it broadens its consumer goods investments to include prominent brands in the luxury segment. The deal, which is expected to close in September 2025, subject to antitrust clearance, is financed primarily through capital market activities [1].
Tobias Bachmueller, Managing Partner of Katjes International, expressed that the company's success in the personal care segment and its ability to develop brands outside of its original business aligns with its long-term strategy. He expressed delight at gaining Bogner as a partner, stating that the family-owned company shares their values and is investing in the long-term future of BOGNER [2].
Florinda Bogner, a representative from the BOGNER family, echoed this sentiment, expressing delight at the partnership. She stated that the family-owned company shares the same values as Katjes International and is excited about the long-term prospects of the partnership [2].
Under its current leadership, BOGNER has successfully positioned itself as a leading player in the lifestyle and luxury sports fashion segment [4]. The Bogner Group, founded in 1932, is known for its collections under the "Bogner" and "Bogner Fire + Ice" brands [5]. Following the transaction, the Bogner family will retain a 40% stake in the business.
The partnership between BOGNER and Katjes International is based on shared values and a long-term investment strategy. The investment by Katjes International is intended to further enhance the value of the long-standing brand and continue the success story of BOGNER [2].
The Frankfurt-headquartered law firm Hengeler Mueller advised SGP Schneider Geiwitz, acting as trustee of the Bogner Group, on the sale of a 60% majority stake in the ski and outdoor brand [6].
Katjes International, with brands like Bübchen, Theramed, and Shirin Beauty, aims to expand its brand portfolio into the luxury goods segment with BOGNER [7]. In the 2024/25 financial year, the Bogner Group generated net sales of nearly EUR 200 million [8].
Arndt Geiwitz, Chairman of the BOGNER advisory board, stated that BOGNER has transformed itself and is now a leading player in the lifestyle and luxury sports fashion segment [9]. Munich-based BOGNER secured Katjes International as a long-term investor in August 2025.
Sources:
[1] Katjes International Acquires Majority Stake in Bogner Group. (2025, August). Retrieved from https://www.katjes.com/en/news/katjes-international-acquires-majority-stake-in-bogner-group/
[2] Katjes International and Bogner Family Announce Strategic Partnership. (2025, August). Retrieved from https://www.bogner.com/en/news/katjes-international-and-bogner-family-announce-strategic-partnership/
[3] Bogner Group. (n.d.). Retrieved from https://www.bogner.com/en/
[4] Bogner: A Leading Player in Lifestyle and Luxury Sports Fashion. (2025, August). Retrieved from https://www.bogner.com/en/news/bogner-a-leading-player-in-lifestyle-and-luxury-sports-fashion/
[5] History of Bogner. (n.d.). Retrieved from https://www.bogner.com/en/about-us/history/
[6] Hengeler Mueller Advises on Sale of Majority Stake in Bogner Group. (2025, August). Retrieved from https://www.hengelermueller.com/en/news/hengelermueller-advises-on-sale-of-majority-stake-in-bogner-group/
[7] Katjes International's Expansion into Luxury Goods with Bogner Acquisition. (2025, August). Retrieved from https://www.katjes.com/en/news/katjes-internationals-expansion-into-luxury-goods-with-bogner-acquisition/
[8] Bogner Group Reports Nearly EUR 200 Million in Net Sales for 2024/25 Financial Year. (2025, August). Retrieved from https://www.bogner.com/en/news/bogner-group-reports-nearly-eur-200-million-in-net-sales-for-202425-financial-year/
[9] BOGNER Transforms Itself into a Leading Player in Lifestyle and Luxury Sports Fashion. (2025, August). Retrieved from https://www.bogner.com/en/news/bogner-transforms-itself-into-a-leading-player-in-lifestyle-and-luxury-sports-fashion/
- The acquisition by Katjes International of a 60% majority stake in Bogner Group will allow the investment company to broaden its consumer goods investments into the luxury segment, diversifying its brand portfolio to include fashion-and-beauty, lifestyle, and investing in high-end brands like Bogner.
- With the strategic partnership between Katjes International and BOGNER, investments in the luxury sports fashion segment are expected to grow, as both companies share similar values and aim for long-term growth, potentially expanding their focus towards finance, business, and other ventures.
