Launch Announcement: Chowdeck Introduced in Ghana, Offering Incentives for Both Customers and Service Providers
In the heart of Accra, Chowdeck, a leading food and delivery platform, has set up shop, marking its first step in a pan-African expansion. The company's operations now cover a wide range of neighbourhoods, including Osu, Cantonments, Labone, Airport, Dzorwulu, East Legon, Madina, Adenta, Oyarifa, Abokobi, Spintex, Teshie-Nungua, Westlands, Industrial Area, and Dansoman.
To ensure quality service tailored to local conditions, Chowdeck has introduced a local rider training program. The riders participate in "Rider Games," an incentive program offering cash bonuses and access to microloans up to GHS1,000, designed to attract and retain talent.
To engage customers, Chowdeck uses referral bonuses and a gamified loyalty system called “ChowScore,” which incentivizes repeat orders and boosts overall customer engagement. New customers on Chowdeck in Ghana receive GHS10 off their first and second orders via referrals. Moreover, customers can enjoy unlimited 25% discounts on their orders.
Chowdeck's strategic leadership in Ghana is spearheaded by Henry Whyte, a former Bolt Ghana operations manager. His local market experience is proving instrumental in competing effectively and making a significant impact in the Ghanaian market.
Chowdeck has also formed an exclusive partnership with Oseikrom Aduanipa, a renowned Ghanaian restaurant, to deepen market presence and improve service offerings.
The combination of localization, rider incentives, customer rewards, comprehensive area coverage, and strong leadership has supported Chowdeck’s rapid growth in Ghana. In just three months, the company has achieved over 1,000 daily orders, positioning it for broader pan-African expansion.
Ghana's digital economy is primed for growth, with 87% of consumers accessing food delivery via mobile. Digital transactions in Ghana are projected to reach $2.35B by 2025, creating a fertile ground for Chowdeck's expansion.
With its rapid growth and innovative strategies, Chowdeck is set to revolutionise the food and delivery landscape in Ghana and beyond.
- Chowdeck's expansion to the Industrial Area and Dansoman in Accra signifies its ambitious aim to disrupt the transportation industry, providing efficient food and drink delivery services, further enhancing the lifestyle of Ghanaian residents.
- The partnership between Chowdeck and prestigious Ghanaian restaurant, Oseikrom Aduanipa, exemplifies the company's commitment to the local food-and-drink sector, bolstering its presence in the Ghanaian market and fostering a deeper connection with consumers.
- In the realm of finance, Chowdeck's "Rider Games" incentive program offers cash bonuses and microloans up to GHS1,000, attracting dynamic riders to the company and empowering them to increase their earnings – a testament to the business's commitment to sustainable growth and technology-driven progress.
