Kroger Health Chooses DDB New York as their Perpetual Advertising Partner
Darla Price, a renowned leadership and business consultant, has expressed her optimism about a new partnership between Kroger Health and DDB New York. According to reports, Kroger has appointed DDB New York as its strategic business partner and creative agency for Kroger Health.
The move marks a significant step for both parties, as Kroger Health, the country's fourth largest retail pharmacy chain based on sales, seeks to reinvent wellness for its brands. Darla Price, who is now the president of the newly appointed creative agency, believes that Kroger's creative ambition aligns well with DDB New York's capabilities and vision.
Darla Price also communicated her enthusiasm about expanding DDB New York's health and wellness practice with Kroger Health. She sees this partnership as an opportunity to reinvent wellness for Kroger's brands, leveraging DDB New York's expertise in creative and strategic duties.
This is the first new business win for DDB New York since it brought in new leadership, with Darla Price presiding over the agency. DDB New York is a creative agency under the Omnicom Group, and the appointment by Kroger Health is a testament to the agency's growing reputation in the health and wellness sector.
The expansion of DDB New York's health and wellness practice is a focus for the agency under Darla Price's leadership. Darla Price believes that Kroger's creative ambition is a key aspect that attracted DDB New York to Kroger Health, and she views this ambition as a significant factor in DDB New York's win with Kroger Health.
This partnership is expected to bring about innovative changes in the wellness landscape, as both parties work together to create a unique and impactful experience for Kroger's customers. Darla Price expressed her sentiments about this partnership to Adweek, highlighting the potential for DDB New York to help Kroger reinvent what wellness looks like for its brands.
Darla Price, the president of DDB New York, sees this partnership with Kroger Health as an opportunity to expand her agency's health and wellness practice, leveraging their creative and strategic capabilities for Kroger's brands. As Kroger Health, the fourth largest retail pharmacy chain based on sales, seeks to reinvent wellness for its brands, this partnership marks a significant step in the financial and business progress for both parties.
