Kroger Health appoints DDB New York as its primary advertising agency.
DDB New York, a renowned advertising agency, has announced a new partnership with Kroger Health, a division of the major retail company Kroger. This marks a significant development in the advertising industry and a new chapter for DDB New York's health and wellness practice.
The partnership is centred around reinventing the concept of wellness for Kroger's brands. Darla Price, President of DDB New York and Vice President of Health and Wellness, plays a key role in this venture. With her extensive expertise in health and wellness, Price will lead the creative and strategic efforts to develop relevant campaigns and communications for Kroger Health.
Kroger Health's creative ambition for its brands is a unique selling point that attracted DDB New York to the partnership. This ambition, highlighted as a key factor, is expected to result in a fresh and innovative approach to wellness for Kroger's brands.
DDB New York is part of the Omnicom advertising holding company. This partnership with Kroger Health presents an opportunity to expand DDB New York's health and wellness practice, marking the first new business win for the agency since it brought in new leadership.
Kroger Health, the country's fourth largest retail pharmacy chain based on sales, has appointed DDB New York as its strategic business partner and creative agency of record. DDB New York will be responsible for the creative aspects of Kroger Health, handling its strategic business and creative needs.
According to Price, the partnership with Kroger Health is a significant win for their health and wellness practice. She believes that this partnership presents an opportunity to reinvent what wellness looks like for their brands, setting a new standard in the industry.
This announcement comes at an exciting time for both DDB New York and Kroger Health, as they embark on this journey together to redefine wellness and create impactful campaigns that resonate with consumers.
Darla Price, with her extensive expertise in health and wellness, will lead the creative and strategic efforts to develop relevant campaigns and communications for Kroger Health's brands in this partnership, marking a significant development in the finance and business aspects of DDB New York's health and wellness practice. Kroger Health, by appointing DDB New York as its strategic business partner and creative agency of record, aims to leverage the agency's unique creative ambition and innovative approach to reinvent the concept of wellness for its brands, thus positioning itself competitively in the retail industry.
