Korea Town Aims for 50 GCC Branches by 2027
Korea Town, the Gulf's leading hub for South Korean beauty, is embarking on an ambitious expansion plan. By 2027, it aims to open 50 branches across the GCC, further cementing its status as a beauty retail powerhouse.
Currently, Korea Town boasts an impressive collection of over 250 Korean beauty brands, catering to various needs with Skincare, Haircare, Cosmetics, Accessories, and Lifestyle trends. To fuel its growth, the company has partnered with Boutiqaat Group for Perfumes and Cosmetics. This collaboration, under the 'Powered by Boutiqaat' model since September 2025, leverages Boutiqaat's infrastructure and digital capabilities.
Korea Town's commitment to innovation and customer experience is evident in its newly redesigned branch at The Gate Mall. Here, shoppers can immerse themselves in an elevated retail experience that seamlessly blends cutting-edge technology with authentic South Korean beauty culture.
With its sights set on becoming a cornerstone of the Gulf's beauty retail landscape, Korea Town is poised to set new benchmarks for growth, innovation, and consumer engagement. By the end of 2027, the GCC can expect to see 50 new Korea Town branches, each offering a unique blend of South Korean beauty and cutting-edge retail experiences.
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