Kenyan Association for Digital Content Producers Criticizes Restriction on Influencer Advertisements for Gambling
Hey there! Let's chat about an uproar within the Kenyan digital content community. The Digital Content Creators Association of Kenya (DCCAK), a fierce champion for creators in the digital sphere, isn't too happy with the Kenya's Betting Control and Licensing Board (BCLB) recently clamping down on the use of influencers, celebrities, and content creators in all gambling ads, seemingly out of nowhere.
The DCCAK Was Pissed About the Blindside
Given the new regulations, all gaming ads must now be reviewed by both the BCLB and the Kenya Film Classification Board before they can grace our screens. Plus, there's a ban on ads near schools, shopping districts, and temples.
The DCCAK was especially miffed since the BCLB failed to consult them, despite being a crucial part of the advertising and creative economy.
The DCCAK Ain't Feelings the Ban
In a bold statement, Bob Ndolo, DCCAK's chairman, bashed the BCLB for enacting the gambling ads ban without first hearing their thoughts. Ndolo points out that they're a key player in the advertising and creative sectors, yet they were left out of the decision-making process.
Ndolo further argues that the DCCAK has never glamorized gambling or promoted it as a quick path to riches. Instead, he asserts that influencers can ethically promote gaming without fueling unnecessary harm.
Ndolo and the DCCAK firmly believe that regulation is essential, but they stand against the blanket ban. They've requested the BCLB to reconsider their new directive and instead collaborate with industry stakeholders to establish regulations that make sense.
So, What Now?
The DCCAK encourages the government to overturn the ban, suggesting that a more collaborative approach would result in regulations that balance the protection of vulnerable groups with the fostering of the digital economy.
Sources:1. BCLB bans influencer ads for betting2. Kenya's gambling industry struggles amid regulatory controversies3. DCCAK slams BCLB for failing to consult industry stakeholders on betting ad ban4. DCCAK urges BCLB to reconsider ban on influencer betting ads
The DCCAK expresses concerns over the lack of consultation regarding the gambling ads ban initiated by the BCLB, as they play a significant role in the advertising and creative sectors.
In response to the blanket ban on gambling ads, Bob Ndolo, DCCAK's chairman, argues that influencers can ethically promote gaming without causing unnecessary harm and urges the BCLB to collaborate with industry stakeholders to establish sensible regulations.
