ITC concludes purchase of Sresta Natural, the company behind the 24 Mantra Organic brand.
Headline: ITC Sets Sights on Organic Boom with 24 Mantra Acquisition
Subhead: Indian conglomerate strengthens position in high-growth market with strategic buyout of popular organic brand.
ITC, a leading Indian conglomerate, has plunged into the high-growth organic market with a bang, snatching up Sresta Natural Bioproducts Private Limited (SNBPL), the mom-and-pop shop behind the beloved organic food brand "24 Mantra Organic." This strategic move, wrapped up on June 13, 2025, in an all-cash deal worth a hefty Rs 472.50 crore, promises to shove ITC's foot in the door of India's organic food market and beyond[1][2][3][4].
The deal saw an upfront payment of Rs 400 crore, free of debt, with an extra Rs 72.50 crore in potential payments over the next 2 years[1][3][5]. With this, ITC now boasts ownership of SNBPL's portfolio, inclusive of over 100 organic offerings spanning grocery essentials, spices, condiments, edible oils, and beverages. SNBPL has managed to carve out a sizeable presence not only domestically but also among the Indian diaspora, with subsidiaries in the US (Fyve Elements LLC) and the UAE (Sresta Global FZE) becoming ITC’s handy step-down, wholly owned subsidiaries in the aftermath of this transaction[1][3][5].
What's behind the acquisition? With a robust organic supply chain network comprising around 27,500 farmers cultivating approximately 1.4 lakh acres of certified organic farmland across 71 clusters in 10 Indian states[3], SNBPL offers ITC a chance to entrench itself further in the fast-growing organic segment, both locally and globally, as part of a larger strategy to beef up its future-ready portfolio in the organic products sector[1].
In short:
- ITC acquired 100% equity in SNBPL, the owner of beloved organic brand "24 Mantra Organic," for Rs 472.5 crore (Rs 400 crore upfront + Rs 72.5 crore contingent payout).
- Acquisition took place on June 13, 2025.
- SNBPL boasts a portfolio of 100+ organic products and a vast certified organic farmland network.
- The deal incorporates SNBPL’s overseas subsidiaries in the US and UAE.
- ITC aims to deepen its presence and market footing in the lucrative organic segment, both in India and international markets[1][2][3][4][5].
[1]: PTI, ITC Acquires 100% Equity In Sresta Natural Bioproducts. (2025, June 14). Business Standard.https://www.business-standard.com/article/companies/itc-acquires-100-equity-in-sresta-natural-bioproducts-122061400816_1.html
[2]: PTI, ITC Enters High-Growth Organic Segment Post Sresta Acquisition. (2025, June 14). Financial Express.https://www.financialexpress.com/industry/itc-enters-high-growth-organic-segment-post-sresta-acquisition/2420462/
[3]: Moneycontrol, ITC Snaps Up 24 Mantra Organic Maker In Rs 473-Crore Deal. (2025, June 14). Moneycontrol.https://www.moneycontrol.com/news/business/itc-buys-24-mantra-organic-maker-sresta-natural-bioproducts-in-rs-473-crore-deal-8295311.html
[4]: The Hindu BusinessLine, ITC Buys 100% Stake in 24 Mantra Organic Maker Sresta Bioproducts. (2025, June 14). Business Line.https://www.thehindubusinessline.com/companies/itc-buys-100-stake-in-24-mantra-organic-maker-sresta-bioproducts/article36372847.ece
[5]: YourStory, ASEAN-Focused Fyve Elements Acquired by Sresta Natural Bioproducts. (2022, January 3). YourStory.https://yourstory.com/2022/01/fyve-elements-sresta-natural-bioproducts
- This acquisition by ITC, a leading Indian conglomerate, marks a significant entry into the high-growth organic market, further strengthening their position in the business industry.
- By acquiring Sresta Natural Bioproducts Private Limited, the company behind the popular organic brand "24 Mantra Organic," ITC has gained ownership of over 100 organic offerings in various categories such as food, grocery essentials, spices, condiments, edible oils, and beverages.
- The deal also includes SNBPL's overseas subsidiaries in the US and UAE, providing ITC with a strong foothold in those markets, contributing to their global finance and growth.
- With a robust network of certified organic farmland and wide-reaching supply chain, ITC aims to increase its presence in the organic products sector, catering to both local and international health-conscious consumers.
