Increase in Ekaterinburg Apartment Prices: Now Selling for Approximately 260,000 Rubles per Square Meter.
Yekaterinburg Sees Shift in Accommodation Preferences
The hospitality landscape in Yekaterinburg has undergone a significant change, with apartments stealing the spotlight from traditional hotels. According to Victor Salin, Commercial Director of USTA Management, the occupancy rate of apartments was 16 percentage points higher than that of hotel complexes between January 2024 and April 2025.
This depicts a clear trend among the business travel community, with corporate clients increasingly opting for apartments over hotels, thereby reducing trip expenses. The appeal lies in the comfort and unique offerings that apartments provide. Although the cost per square meter in apartments might be slightly lower than in hotels, the overall costs are significantly lower due to comprehensive services.
Mr. Salin estimated that the rental income for apartments in Yekaterinburg ranges from 1,000 rubles to 2,000 rubles per square meter. Despite the nascent stage of the market, the burgeoning demand for apartments is evident, with around 6 complexes in the metropolis and 166 objects for sale in the Ural capital. The average price per square meter is approximately 260,000 rubles, with an average purchase budget of 6 million rubles.
While broader economic factors and rising prices have contributed to this shift in accommodation preferences, the favorable balance of cost, space, and flexibility offered by apartments is the primary driving force. The growing preference for apartments in Yekaterinburg mirrors a broader trend in travel preferences, with travelers seeking more economical and comfortable accommodations.
Investors are prospecting the housing-market of Yekaterinburg, recognizing the potential return on investments in real-estate, particularly apartments, due to their increasing popularity among corporate clients and travelers. In the sphere of finance, the rental income for apartments in Yekaterinburg ranges from 1,000 rubles to 2,000 rubles per square meter, making it a lucrative avenue for investing in the housing-market.
