Hockey Coach Acquires Ownership Share in Major Equipment Brand CCM
"Hey there! Let's talk about Martin St. Louis, the legendary ex- player turned head coach of the Montreal Canadiens, now flexing his business muscle."
"He's diving headfirst into the world of hockey equipment, taking a majority stake in CCM, a company that started as Canada Cycle & Motor Company Limited way back in 1899. CCM soon switched gears (pun intended) from bikes to hockey gear, and it's had quite a revolving door of owners over the years, including Reebok, Adidas, and several private equity firms."
"Last October, Norwegian private equity fund Altor Equity Partners took control, snapping up a majority stake for a whopping $450 million. Now, Martin's investment firm, Seven7, is joining forces with Altor, making an additional strategic investment without disrupting Altor's majority ownership."
"That's right, Seven7's involvement isn't shaking up the power structure, but it's beefing up CCM's coffers nonetheless. Incidentally, Seven7 was an early investor in LiveBarn, a youth sports streaming service looking to sell off."
"With seven of the eight categories of on-ice gear under its belt ( helmet, protective pads, and sticks, to name a few), CCM is a force to be reckoned with in the hockey equipment game. At this point, they're ranked second in skates among the 700+ players in the NHL, and they've got a star-studded roster, including Connor McDavid, Auston Matthews, and Sidney Crosby."
"It seems like CCM's winning streak isn't slowing down anytime soon. And with Martin St. Louis's shrewd investments and hockey expertise on board, things are looking pretty sweet for this iconic brand."
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- "Martin St. Louis, the ex-NHL player turned head coach of the Montreal Canadiens, has now set his sights on the industry of hockey finance, as his investment firm, Seven7, has made a strategic investment in CCM."
- "As the latest investor joining forces with Altor Equity Partners, Seven7's contribution will bolster CCM's resources, while Altor remains the majority stakeholder."
- "The association with Seven7 adds more muscle to CCM, a company that has been at the forefront of hockey equipment, providing gear for over 700 NHL players, including stars like Connor McDavid, Auston Matthews, and Sidney Crosby."
