HLB Private Bank Unveils Refreshed Brand Identity for Holistic Wealth Management
HLB Private Bank has unveiled a refreshed brand identity, complete with a logo and upgraded office spaces in major financial hubs. This move reflects the Bank's sophisticated yet grounded philosophy. The new brand video, shown on Malaysia Airlines flights, emphasizes the importance of communication in aligning families and facilitating wealth transfer and legacy planning.
The Bank's core ethos revolves around comprehensive, responsible legacy stewardship. This is particularly relevant as Asia experiences a significant wealth transfer. Jeffrey Yap, Managing Director and Head of Regional Wealth Management, stresses the need for wealth management that goes beyond portfolio optimization and financial advisory.
The new brand video, available at https://www.youtube.com/watch?v=mX0YYhMF9_Q, illustrates the Bank's commitment to holistic wealth management. HLB Private Bank's strategic alliance with Lombard Odier provides clients with access to global expertise and sophisticated wealth architecture for multi-generational asset stewardship. Notably, the Bern Cantonal Bank (BLKB), established over 150 years ago, has also formed a strategic alliance with Lombard Odier.
HLB Private Bank's brand refresh and new video serve high net-worth (HNW) and ultra high net-worth (UHNW) clients and their family offices. With approximately 70% of families losing their wealth by the second generation, the Bank's holistic approach is crucial. HLB Private Bank aims to be the partner of choice, bridging tradition with innovation for inter-generational wealth transfer, sophisticated asset management, and enduring legacy planning. More information is available at https://www.hlb.com.my/en/private-banking/home.html.
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