Gaming firm BGaming reaches content agreement with Salsa Technology in Latin America
BGaming Strengthens Presence in Latin America with Salsa Technology Partnership
BGaming, a leading iGaming content provider, has announced a strategic partnership with Salsa Technology, one of Brazil's largest gaming technology suppliers. This partnership is a significant step in BGaming's strategy to expand its presence in the fast-growing LatAm market.
According to Eliane Nunes, Head of Marketing & Sales at Salsa Technology, the partnership is fruitful, and Salsa Technology is excited about the collaboration. BGaming's games, described as unique and engaging by Nunes, will now be integrated into Salsa Technology's platform, providing BGaming's customer base with a broader reach.
For BGaming, this partnership is a crucial part of their expansion plan in Latin America. The region, which they identified as a key growth area last year, offers a thriving market with a rapid iGaming growth rate. By partnering with Salsa Technology, BGaming aims to capitalize on this growth by boosting its game distribution, presence, and player engagement systematically across countries like Brazil, Argentina, Colombia, and others.
The partnership with Salsa Technology also allows BGaming to leverage the aggregator's local market expertise to adapt its offerings according to regional preferences and regulatory requirements. This collaboration facilitates faster deployment of BGaming’s innovative game portfolio tailored for LatAm players and operators, accelerating the integration and distribution of BGaming’s games across Latin America.
This is not the first high-profile partnership BGaming has made with LatAm operators. Previous partnerships include those with Betara, The Factory Gaming, and Blokotech. The partnership with Salsa Technology is another example of BGaming's commitment to LatAm growth this year.
Eliane Nunes believes it is essential for Salsa Technology to add some of BGaming's most popular games to its offering. She expressed enthusiasm about the partnership, stating that it will significantly contribute to Salsa Technology's customer base and platform's offerings.
In summary, the partnership between BGaming and Salsa Technology is a strategic move that will help BGaming strengthen its presence in the global gaming market, particularly in Latin America. By leveraging Salsa Technology's local market expertise and broad network of operators and players, BGaming aims to optimize go-live times for their content, enter new regulated markets, and boost player engagement across the region.
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