Fox Television Stations and Nielsen extend their agreement for audience measurement
Going Deeper with Fox and Nielsen's Partnership
In the bustling city of New York, Nielsen has recently inked a multiyear agreement with Fox Television Stations, touching bases with 18 of Fox's very own local stations. It's more than just your average television deal; this collaboration dives deep into the realm of measurement and analysis.
This extensive pact encompasses Scarborough, a research powerhouse that bridges the gap between media consumption, local businesses, retailers, and consumer behaviors. Additionally, it expands to measuring streaming audiences across all 17 of Fox's local Connected TV (CTV) apps, ensuring a comprehensive understanding of today's hybrid viewing habits.
The deal doesn't stop at traditional local TV measurement. Fox Television Stations has opted for Nielsen as their go-to provider for Local Advanced Audiences. This partnership allows them to exploit the potential of their premium audiences, pushing beyond conventional age and gender demographics, thanks to Nielsen's cross-media Advanced Audiences. These audiences are bolstered by the magic of Big Data and panel surveys, supplemented by consumer and behavioral audience segments.
Patrick Paolini, executive vice president of sales at Fox Television Stations, shared his enthusiasm, stating, "We're all about helping advertisers make sense of the ever-changing media world. Nielsen's Advanced Audiences are a game-changer, taking us a giant leap beyond outdated metrics."
Paul LeFort, managing director of Nielsen's local TV business, echoed his sentiments. He expressed the company's delight at their long-standing partnership with Fox Television Stations, noting its expanded scope to capture streaming audiences and activate the new Local Advanced Audiences solution. LeFort emphasized Nielsen's commitment to the local TV industry and referred to this agreement as a testament to Fox's pursuit of excellence in Advanced Audiences and all-encompassing measurement across various platforms.
It's clear that both entities are on a mission to shape the future of media measurement, working tirelessly to develop solutions that better reflect the dynamic viewing habits of consumers today.
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- The collaboration between Fox Television Stations and Nielsen also includes measuring streaming audiences across all 17 of Fox's local Connected TV (CTV) apps, which involves understanding today's hybrid viewing habits.
- Nielsen's Advanced Audiences, a key component of the partnership, is a game-changer for Fox Television Stations, allowing them to exploit the potential of their premium audiences, beyond conventional age and gender demographics.
- The partnership's expanded scope not only captures streaming audiences but also activates the new Local Advanced Audiences solution, bolstered by Big Data, panel surveys, and consumer and behavioral audience segments.
- Paul LeFort, managing director of Nielsen's local TV business, referred to the agreement as a testament to Fox's pursuit of excellence in Advanced Audiences and all-encompassing measurement across various platforms, underscoring Nielsen's commitment to the local TV industry.
